# Event Details - **Event Name**: The AI Edge Masterclass - Edinburgh - **Event Start and End Date**: Thu, 24 Sep, 2026 at 08:30 am – Thu, 24 Sep, 2026 at 05:00 pm (+01:00) - **Event Description**: A practical, 1 day, in-person AI masterclass designed to help business leaders move beyond AI experimentation to strategic implementation.About this EventWho should attendBusiness leaders, decision makers, Founders, CEO's, SME leadersWhy attendAcross industries, organisations are no longer asking what AI is or how to use individual tools. The real challenge has shifted to something far more practical: how to integrate AI into the systems, decisions, and operations that power a business. While many companies have begun experimenting with AI, very few have successfully translated those experiments into scalable solutions that improve productivity, accelerate growth, advance ahead of competitors, or unlock new opportunities.This masterclass is designed to close that gap.For every business leader who knows AI matters but isn't sure where to focus, this masterclass cuts through the complexity — replacing overwhelm with clarity, and scattered experiments with a strategy built for growth.Move Beyond AI HypeLearn how to embed AI into the systems that drive business growth - beyond tools, trends, and generic use cases.Build an AI StrategyUnderstand how to prioritise AI use cases across different areas of your business, to ensure you not falling behind your competitors.Hands-On Practical LearningParticipate in live prompting exercises, workflow mapping, and AI implementation sessions you can immediately apply to your business.Learn from Industry ExpertsHear directly from former Microsoft and enterprise transformation leaders who have implemented AI at scale.Reduce Risk & UncertaintyLearn practical guardrails around AI safety, privacy, governance, compliance, and responsible adoption.Leave With a 90-Day PlanWalk away with a completed AI Strategy Workbook, reusable prompts, workflow ideas, and an actionable implementation roadmap.Full day ProgrammeAn AI strategy for your businessWhy AI strategy comes before tools, prompts, or automation.Where AI can create value across sales, operations, customer experience, and knowledge work.How to prioritise use cases by value, repeatability, risk, data availability, and ease of adoption.What context, ownership, guardrails, and measures need to be in place.WORKING SESSIONComplete the workbook starter: one business priority, one workflow candidate, one success measure, and one guardrail. Use the final 5 minutes for table reflection and the bridge into promptingAI fundamentals and prompt engineeringAI in plain English: what it is, the terms people will hear, and where the major tools sit today.The five-element prompt framework: role, context, task, format, and constraints.Live demo: the same task across three prompt quality levels.How prompts connect back to the business priority in the workbook.WORKING SESSIONIdentify one weekly task, build a reusable prompt template, test it, then compare outputs with a partnerContext engineeringPrompting vs context engineering.Custom instructions, memory, and skills: the three layers of persistent context in Claude.Live demo: blank Claude vs a fully configured business instance.WORKING SESSIONDraft custom instructions covering who you are, what you do, how Claude should communicate, and what it must never do.AI safety and practical guardrailsData and privacy: what to share and what never to put into a consumer AI tool.Hallucinations: what they are, why they happen, and how to reduce and manage them.Responsible use habits and UK/EU regulatory context for SMBs.Open Q&A: real scenarios from the room.WORKING SESSIONAdd data boundaries, human review points, and one practical usage rule to the AI Strategy Workbook.Cowork in detailHow Cowork connects Claude to files, email, diary, and business tools.Prompt chaining: how multi-step workflows hand off context between actions.Live demo: a pre-meeting research brief built from diary invite, email history, and company context.WORKING SESSIONSet up a pre-meeting brief in Cowork. Record inputs, steps, outputs, and human review points in the workbookCowork in practiceUse case 1 - meeting preparation: Cowork builds a pre- meeting brief from calendar, email, and company context.Use case 2 - sales follow-up: Cowork turns notes, emails, and documents into a structured next-step pack.Use case 3 - knowledge refresh: Cowork researches and surfaces current relevant statistics for a business priority.WORKING SESSIONBuild or map one connected workflow in Cowork. Record inputs, steps, outputs, and human review points in the workbookAI Use Case MapPick three use cases from your business.Map what goes in, how each flows, what comes out, and what stays human-led.Choose the use case worth testing first and define what would make it worth scalingWORKBOOK ACTIVITYComplete the three-use-case map in the AI Strategy Workbook, then select one priority use case to carry into the 90-day planComplete your AI Strategy WorkbookComplete any missing workbook sections: strategy, prompt template, business context, guardrails, workflow, and content use case.Choose one priority use case, one owner, and one weekly AI habit.Define the 30/60/90-day view and the first measure of successWORKBOOK CHECKMake sure the plan is narrow enough to test quickly and clear enough to take back into the business after the sessionPost event MaterialAI strategy work bookPrompt library and cheat sheetWorking examples packUse case map and follow up supportPlease Note: * As the masterclasses contain practical elements, attendees are required to bring their own laptops, have purchased a Claude Pro subscription and have the Cowork desktop app installed on their laptop before the day. - **Event URL**: https://allevents.in/edinburgh/the-ai-edge-masterclass-edinburgh/100001989675383633 - **Event Categories**: meetups, calendar, contests - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours 30 minutes - Location: YOTEL Edinburgh - Languages: English ## Ticket Details - **Ticket Price Range**: min: 540, max: 540, currency: GBP ## Event venue details - **city**: Edinburgh - **state**: SC - **country**: United Kingdom - **location**: YOTEL Edinburgh - **lat**: 55.9532969 - **long**: -3.2058531 - **full address**: YOTEL Edinburgh, 68-73 Queen Street, Edinburgh, United Kingdom ## Event gallery - **Alt text**: The AI Edge Masterclass - Edinburgh - **Image URL**: https://cdn-az.allevents.in/events1/banners/c5a35935375b032e03dee6c46ed7f90570695319178d3d5c5df68ae378e400e7-rimg-w1200-h600-dc111730-gmir.jpg?v=1779174037 ## FAQs - **Q**: When and where is The AI Edge Masterclass - Edinburgh being held? - **A:** The AI Edge Masterclass - Edinburgh takes place on Thu, 24 Sep, 2026 at 08:30 am to Thu, 24 Sep, 2026 at 05:00 pm at YOTEL Edinburgh, 68-73 Queen Street, Edinburgh, United Kingdom. - **Q**: Who is organizing The AI Edge Masterclass - Edinburgh? - **A:** The AI Edge Masterclass - Edinburgh is organized by J2D Consulting Ltd. - **Q**: Who is this event for? Is it right for me? - **A:** The AI Edge Masterclass - Edinburgh is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Edinburgh, this event is thoughtfully curated to deliver a standout experience worth every moment. 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We work across sectors—from tech and energy to automotive and the non-profit world—bringing diverse perspectives and a results-driven mindset to every brief. Agile, creative, and laser-focused on outcomes, we turn complex challenges into compelling, well-executed solutions.What sets us apart? Our people. We believe great partnerships are built on trust, chemistry, and real commitment. While others may offer similar services, it’s our personal touch, responsiveness, and dedication to your goals that truly make the difference.We hold various Masterclasses and events to help business owner, leaders and decision makers grow their business and stay ahead of competitors." } ] } ] ```