# Event Details - **Event Name**: Grow Your Sales: Master Customer-Obsessed Selling - **Event Start and End Date**: Thu, 14 May, 2026 at 10:00 am – Thu, 14 May, 2026 at 01:00 pm (+01:00) - **Event Description**: Understand your customers in depth and use this insight to strengthen your sales strategy.About this Event📝 Description:This is the second workshop of our Sales Accelerator. It helps you understand your customers in depth and use this insight to strengthen your sales strategy. You will learn how to build accurate customer personas, validate customer needs, and identify the people who benefit most from your product or service. It gives you the clarity you need to target the right customers, refine your message, and improve your sales results.Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.📚 What to expect:•An introduction to customer‑obsessed selling and why it strengthens your sales performance.•A practical session on creating accurate customer personas and ideal customer profiles.•Exercises that help you validate and test customer needs with real‑world insights.•Real founder stories showing how understanding their customers transformed their sales results.•An Action Lab focused on taking one action to deepen your customer understanding and develop your customer persona.👥 Why attend:•Understand how to identify and target the customers who need your solution most.•Learn how to validate customer problems and test assumptions.•Build confidence in using customer insights to inform your sales strategy.•Strengthen your ability to make data‑driven decisions that drive growth.•Leave with a clear customer persona that improves your marketing and sales focus.🗣️ Our guest speaker:TBC📲 Download our Accelerator app to get the most out of your journey:Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.Download on the App Store: https://qrfy.io/yb7Bd5y23FGet it on Google Play: https://qrfy.io/cdnAaSwxL2 - **Event URL**: https://allevents.in/edinburgh/grow-your-sales-master-customer-obsessed-selling/100001985063637777 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Edinburgh - **state**: SC - **country**: United Kingdom - **location**: Edinburgh Royal Bank Accelerator - **lat**: 55.9505267 - **long**: -3.2072321 - **full address**: Edinburgh Royal Bank Accelerator, 142-144 Princes Street, Edinburgh, United Kingdom ## Event gallery - **Alt text**: Grow Your Sales: Master Customer-Obsessed Selling - **Image URL**: https://cdn-az.allevents.in/events5/banners/1ad82ead3e31f38d1bff4793d54c74adb32d1ee6d8e8080b2aa48606273b49be-rimg-w1200-h600-dcf1ebf9-gmir.jpg?v=1774125206 ## FAQs - **Q**: When and where is Grow Your Sales: Master Customer-Obsessed Selling being held? - **A:** Grow Your Sales: Master Customer-Obsessed Selling takes place on Thu, 14 May, 2026 at 10:00 am to Thu, 14 May, 2026 at 01:00 pm at Edinburgh Royal Bank Accelerator, 142-144 Princes Street, Edinburgh, United Kingdom. - **Q**: Who is organizing Grow Your Sales: Master Customer-Obsessed Selling? - **A:** Grow Your Sales: Master Customer-Obsessed Selling is organized by Royal Bank of Scotland Entrepreneurship. - **Q**: Who is this event for? Is it right for me? - **A:** Grow Your Sales: Master Customer-Obsessed Selling is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Edinburgh, this event is thoughtfully curated to deliver a standout experience worth every moment. 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