# Event Details - **Event Name**: AI That Actually Works: Start With Data, Not Tools - **Event Start and End Date**: Thu, 28 May, 2026 at 05:00 pm – Thu, 28 May, 2026 at 07:00 pm (-05:00) - **Event Description**: Join Us for an Analytics Workshop hosted by Dennis Still from Big FootAbout this EventAI is everywhere, but most teams are approaching it backwards.In this hands-on workshop led by Dennis Still, founder of Bigfoot Analytics, we’ll break down how to make smarter decisions about AI by starting with what actually matters: your data and your definition of success.You’ll use the same thinking framework that drives rigorous data analysis – the Business Scientific Method – to make smarter, more intentional decisions about where and how AI fits your work.The Core Idea: Science Before The Software: Before any AI tool conversation, the most successful teams do something that looks a lot like science. They observe a problem, form a specific question, build a hypothesis, and only then ask: “What tool could help me test this?”You need to follow the PATH:ProcessAnalyticalThinkingHypothesizingBy learning and using this method, instead of chasing tools, you’ll learn how to evaluate where AI fits into your marketing, how your current data impacts performance, and how to identify the right opportunities for implementation.This is a hands-on, analytics tool agnostic session designed to help you build a more intentional approach to adding AI to your marketing tech stack.You’ll leave the workshop with these five things clear:My one business question is clearly definedI know the KPI that will tell me if AI is workingI've identified at least one data quality gap to address first.I have a hypothesis in if/then format.I know one realistic AI starting point, not a wish list.Attendees can expect:Clarity on how your data quality impacts your AI outcomesA process to evaluate AI tools before adopting themA defined starting point for applying AI to a real use case & how to tie it back to business goalsVideo recording of the workshopKey takeaways that you can take action on immediately within your organizationNOTE: Seats are limited so register to secure yours now!When: Thursday, May 28, 2026 | 5-7 PMWhere:7505 Metro Blvd,Conference Room 120,Edina, MN 55439Parking: Free Parking Available in the surrounding lots.Ticket Cost:25.00 for Non-Members (+fees)FREE for MnSearch Members (Members will receive a promo code via email)Schedule:5:00 – 5:30 PM - Happy Hour + Networking5:30 – 5:45 PM - Welcome + Audience PulseQuick live poll:“Do you trust your data?”“Have you successfully implemented AI?”5:45 – 6:10 PM - Strategic POV: Why AI Is a Data ProblemDennis-led teaching - The AI Decision Loop + the 4 most common pitfalls6:10 – 6:40 PM - Guided Group Discussion + Hands-On Working SessionParticipants build their goal, map their data reality, and identify one real AI opportunity.6:40 – 6:55 PM - Case Examples + Live Feedback2–3 volunteers share - Dennis advises in real time6:55 – 7:00 PM - Wrap-Up + Final TakeawaysLeave with a framework and a starting point.Thank You to Our Sponsor! https://cdn-az.allevents.in/events2/banners/00a2e480-4c86-11f1-8534-6b647259181b-rimg-w1200-h703-dcffffff-gmir.jpg - **Event URL**: https://allevents.in/edina/ai-that-actually-works-start-with-data-not-tools/100001989029682323 - **Event Categories**: workshops, science-fair, business, conferences - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 28.52, max: 28.52, currency: USD ## Event venue details - **city**: Edina - **state**: MN - **country**: United States - **location**: 7505 Metro Blvd, Conference Room 120, Edina, MN 55439 - **lat**: 44.8664565 - **long**: -93.3526263 - **full address**: 7505 Metro Blvd, Conference Room 120, Edina, MN 55439, United States ## Event gallery - **Alt text**: AI That Actually Works: Start With Data, Not Tools - **Image URL**: https://cdn-az.allevents.in/events1/banners/65954ecb663515dce6c080995f22e9779968cd3cc65cf07f8ebb51c65d76185b-rimg-w1200-h600-dc010101-gmir.jpg?v=1778427426 ## FAQs - **Q**: When and where is AI That Actually Works: Start With Data, Not Tools being held? - **A:** AI That Actually Works: Start With Data, Not Tools takes place on Thu, 28 May, 2026 at 05:00 pm to Thu, 28 May, 2026 at 07:00 pm at 7505 Metro Blvd, Conference Room 120, Edina, MN 55439, United States. - **Q**: Who is organizing AI That Actually Works: Start With Data, Not Tools? - **A:** AI That Actually Works: Start With Data, Not Tools is organized by MnSearch - Minnesota Search Engine Marketing Assoc. - **Q**: Who is this event for? Is it right for me? - **A:** AI That Actually Works: Start With Data, Not Tools is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Edina, this event is thoughtfully curated to deliver a standout experience worth every moment. 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