

# Event Details

- **Event Name**: Business, Marketing & Finance Data Made Easy.
- **Event Start and End Date**: Tue, 20 Jan, 2026 at 10:00 am
- **Event Description**: Data plays a critical role in helping small businesses grow, but only when it is understood and used correctly. This session is designed to help sole traders and SMEs move beyond guesswork and start using data as a practical tool for decision-making, without needing advanced technical knowledge or complex reporting systems.

The workshop will explore why data matters for growth and how to distinguish between vanity metrics and genuinely useful metrics, particularly in the context of social media and digital marketing. It will show participants how to focus on numbers that actually reflect business performance rather than surface-level engagement that looks good but delivers little commercial value.

Attendees will be guided through simple, accessible dashboards using tools such as Google Analytics 4, social media insights and accounting platforms like Xero and QuickBooks. The session will explain how to make sense of numbers by linking them to customer journeys, sales performance and costs, helping businesses understand what is really driving results.

A key focus of the session is choosing one or two realistic KPIs that align with business goals. Participants will learn how to avoid over-tracking and instead concentrate on a small number of meaningful indicators that can guide day-to-day decisions. The session will also introduce the basics of CRM, showing how SMEs can manage leads and customers in a structured way without feeling overwhelmed.

The workshop will also cover when it makes sense to seek professional analytics support and how to recognise the point at which expert input can add value. The emphasis throughout is on clarity, confidence and practical application rather than complexity.

This session is aimed at sole traders, growing SMEs and sales and marketing teams who want to better understand their performance. Participants will learn how to map customer journeys, use data to guide decision-making and make both finance and marketing measurable. As a quick win, each attendee will define one clear KPI and set up a basic data tracker during the session.

The session takes place on 20 January 2026 at 10am.
The workshop will be delivered by Suman Randhawa, an award-winning sales consultant, keynote speaker, podcast host and author with more than 30 years of high-level sales experience. Named Businesswoman of the Year in 2024, Suman has previously led top-performing teams at The Mirror, FHM, Heat and Harrods before building her own mission-driven business focused on ethical, confidence-led selling.

Championing her “more heart, less hustle” philosophy, Suman helps founders refine their sales approach and messaging so they can win the right clients without pressure or sleaze. She is the author of More Heart, Less Hustle, Chief Commercial Officer at ATOMIC and host of the Don’t Work Harder podcast. She also volunteers with Smart Works, coaching women to build confidence and return to work. Her work demonstrates that selling can be natural, ethical and empowering, and essential for sustainable business growth.
- **Event URL**: https://allevents.in/eastbourne/business-marketing-and-finance-data-made-easy/200029491754421
- **Event Categories**: workshops, art, literary-art, performances, entertainment
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: http://facebook.com/200029491754421?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=eastbourne-events

## Event venue details

- **city**: Eastbourne
- **state**: EN
- **country**: United Kingdom
- **location**: Orwell Room - Welcome Building , 14 Compton St, Eastbourne BN21 4BP, UK
- **lat**: 50.76283
- **long**: 0.28441
- **full address**: Orwell Room - Welcome Building , 14 Compton St, Eastbourne BN21 4BP, UK, 14 Compton Street, Eastbourne, BN21 4BP, United Kingdom

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Portobello Business Centre (https://allevents.in/org/portobello-business-centre/27180499)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events4/banners/d931e7f791d16156ad7ca80fb4272fc4abdb3e3351519b064f10185b63112dba-rimg-w1200-h729-dc19b3a7-gmir?v=1768316841
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events4/banners/eef162af9d3eafc48416357188beb50da0975101287079848177da65fe4f5d16-rimg-w300-h300-dc19b2a6-gmir?v=1768316841

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 20 Jan, 2026 at 10:00 am
- **Q**: Where is the event happening?
  - **A:** Orwell Room - Welcome Building , 14 Compton St, Eastbourne BN21 4BP, UK, 14 Compton Street, Eastbourne, BN21 4BP, United Kingdom
- **Q**: Who is organizing the event?
  - **A:** Portobello Business Centre
- **Q**: What type of event is this?
  - **A:** workshops, art, literary-art, performances, entertainment
- **Q**: Where can I find ticket details about Business, Marketing & Finance Data Made Easy. ?
  - **A:** You can find ticket details about this event on AllEvents.

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