# Event Details

- **Event Name**: Lunch & Learn — From Targeting to Storytelling
- **Event Start and End Date**: Wed, 25 Feb, 2026 at 12:00 pm – Wed, 25 Feb, 2026 at 01:00 pm
- **Event Description**: The Andromeda update has fundamentally changed how social media platforms decide which ads win—and it’s no longer about hyper-targeting or “hacks.”

In this Lunch & Learn workshop, we’ll break down what Andromeda actually prioritizes and why creative, storytelling, and video are now the primary drivers of performance. You’ll leave with a modern framework for building social ads that capture attention, create demand, and convert in today’s algorithm-driven environment.

Speaker: Ben Sorensen, Founder and President of Ascent Digital
Ben is also the host of the Chasing Greatness podcast, a 2022 Entrepreneur of the Year award winner, ultra runner, and keynote speaker. With a BA in Marketing and 15+ years of experience helping businesses grow through strategic digital marketing, Ben brings practical, real-world insight you can apply immediately.

Key Takeaways
• What the Andromeda update changed—and why targeting-first strategies are no longer enough
• How to build high-performing social ads using story, emotion, and video
• How to create multiple creative angles that work with the algorithm
• How to design ads that show how an experience or product feels (not just what it is)
• A repeatable creative framework you can use across Meta, paid social, and beyond

Lunch: This month’s lunch will be updated soon. Check the event ticket link for updates on our website.

Thank you to TBK Bank for hosting and making this event possible.
- **Event URL**: https://allevents.in/durango/lunch-and-learn-—-from-targeting-to-storytelling/200029665877236
- **Event Categories**: storytelling, business, performances, workshops, entertainment, digital-marketing
- **Interested Audience**: 
  - total_interested_count: 5

## Ticket Details

- **Ticket URL**: https://members.durangobusiness.org/calendar/Details/lunch-learn-from-targeting-to-storytelling-advertising-after-andromeda-1573065?sourceTypeId=Hub&utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=durango-events

## Event venue details

- **city**: Durango
- **state**: CO
- **country**: United States
- **location**: TBK Bank (Durango,CO - 9th St)
- **lat**: 37.27351
- **long**: -107.88237
- **full address**: TBK Bank (Durango,CO - 9th St), 259 W 9th St,Durango,CO,United States

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Durango Chamber of Commerce (https://allevents.in/org/durango-chamber-of-commerce/25625335)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/f2e463d328a44212c115739e1ce8c38c6163d8fd63f8e3e89366f01094791966-rimg-w1200-h628-dc161616-gmir?v=1771887060
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/d29fae2e370b1f0755cfbfd7e9d84118e66dd05c0d7fd176d23c828d32ab8378-rimg-w300-h300-dc2e2c2d-gmir?v=1771887060

## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 25 Feb, 2026 at 12:00 pm
- **Q**: Where is the event happening?
  - **A:** TBK Bank (Durango,CO - 9th St), 259 W 9th St,Durango,CO,United States
- **Q**: Who is organizing the event?
  - **A:** Durango Chamber of Commerce
- **Q**: What type of event is this?
  - **A:** storytelling, business, performances, workshops, entertainment, digital-marketing
- **Q**: Where can I find ticket details about Lunch & Learn — From Targeting to Storytelling ?
  - **A:** You can find ticket details about this event on AllEvents.

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