

# Event Details

- **Event Name**: Foundations of Social Media Marketing - Dunedin
- **Event Start and End Date**: Tue, 12 May, 2026 at 11:00 pm – Wed, 13 May, 2026 at 03:00 am (+12:00)
- **Event Description**: ⭐ Foundations of Social Media Marketing Course ⭐
Organic Facebook &amp; Instagram Marketing
A Practical Guide to Strategy, Content, Algorithms and AI

Social media is no longer about simply being present — it’s about making deliberate, informed decisions.

Many businesses are active on social media without a clear strategy, a real understanding of how platforms work, or confidence that their content supports their brand. The result is wasted time, inconsistent messaging, and frustration with low reach and engagement.

This practical course cuts through the noise. Participants will learn how Facebook and Instagram decide which posts get shown to more people, which types of content perform well, and how to build a structured social media approach that supports business goals. It also covers how AI tools can be used to improve efficiency without producing generic, off-brand content.

The focus is simple: move from reactive posting to intentional, sustainable social media marketing.

Learning Content

1. The Role of Social Media in Your Marketing Mix
• Why posting is not a strategy
• What social media can — and cannot — do for your business
• Common mistakes businesses make
• Setting realistic objectives aligned to business goals

2. Social Media Strategy: The Non-Negotiables
• Brand clarity and positioning
• Understanding your audience
• Choosing the right platforms
• Core elements of a social media strategy

3. Understanding Facebook &amp; Instagram Algorithms
• What an algorithm is and why it exists
• How Facebook and Instagram prioritise content
• What drives reach, engagement, and visibility

4. Content That Works
• Defining content pillars
• Balancing brand, value, and promotion
• What effective social media content looks like today

5. Using AI Without Destroying Your Brand
• Using AI to support strategy and content creation
• Training AI to reflect your brand voice
• Avoiding generic, off-brand content

Learning Outcomes

By the end of the course, participants will:

• Understand the role of social media within a broader marketing strategy
• Be able to outline a clear social media strategy
• Understand how Facebook and Instagram algorithms influence reach
• Know what types of content to prioritise
• Be able to use AI tools to support their marketing effectively

👉 Facilitator
Philippa Crick | Director, Cre8ive Marketing

Philippa is a senior marketing strategist and Director of Cre8ive Marketing, with over 25 years’ experience across branding, websites, SEO, paid digital advertising, and social media.

She is known for a practical, straightforward approach that helps businesses align strategy, platforms, and investment before execution. Philippa remains hands-on with client work, ensuring her training reflects current platform behaviour and real-world results.

Her sessions are practical and applied, often using examples from participants’ own platforms. Philippa delivers group and in-house training and speaks at events across New Zealand.

Level: Beginner to Intermediate
Duration: Half day (9am–1pm)
Facilitator: Philippa Crick, Director – Cre8ive Marketing
Location: Training Room, Business South Inc, Level 3, 442 Moray Place, Dunedin

Members and non-members of Business South are welcome.
📌 Ticket Prices
Members: $495 + GST
Non-members: $595 + GST

MANAGEMENT CAPABILITY DEVELOPMENT FUND
Business South Inc offers services that are registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor at support@otagorbp.co.nz.
- **Event URL**: https://allevents.in/dunedin/foundations-of-social-media-marketing-dunedin/200029723086239
- **Event Categories**: workshops, digital-marketing, business
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: https://businesssouth.outreach.co.nz/forms/register?event=405577&utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=dunedin-events

## Event venue details

- **city**: Dunedin
- **state**: OT
- **country**: New Zealand
- **location**: Business-South
- **lat**: -45.87534
- **long**: 170.5043
- **full address**: Business-South, 442 Moray Pl, Dunedin Central, Dunedin 9016, New Zealand, Dunedin

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Cre8ive Marketing (https://allevents.in/org/cre8ive-marketing/15725099)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/dc0ca3c0f718fcf6c32e3eaff230a199dd5d7733c928ada3a20e26b401d0b771-rimg-w1200-h628-dc1f5d98-gmir?v=1774013268
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/6bf8f648115fda902252fafbc0fb68ab8724d66874a5b103d371bdc1aa60aaa5-rimg-w300-h300-dc264e8f-gmir?v=1774013268

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 12 May, 2026 at 11:00 pm (+12:00)
- **Q**: Where is the event happening?
  - **A:** Business-South, 442 Moray Pl, Dunedin Central, Dunedin 9016, New Zealand, Dunedin
- **Q**: Who is organizing the event?
  - **A:** Cre8ive Marketing
- **Q**: What type of event is this?
  - **A:** workshops, digital-marketing, business
- **Q**: Where can I find ticket details about Foundations of Social Media Marketing - Dunedin ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "Foundations of Social Media Marketing - Dunedin",
        "image": "https://cdn-az.allevents.in/events3/banners/dc0ca3c0f718fcf6c32e3eaff230a199dd5d7733c928ada3a20e26b401d0b771-rimg-w1200-h628-dc1f5d98-gmir?v=1774013268",
        "startDate": "2026-05-12T23:00:00+12:00",
        "endDate": "2026-05-13T03:00:00+12:00",
        "url": "https://allevents.in/dunedin/foundations-of-social-media-marketing-dunedin/200029723086239",
        "eventStatus": "https://schema.org/EventScheduled",
        "location": {
            "@type": "Place",
            "name": "Business-South",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "442 Moray Pl, Dunedin Central, Dunedin 9016, New Zealand",
                "addressLocality": "Dunedin",
                "addressRegion": "OT",
                "addressCountry": "NZ"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-45.87534",
                "longitude": "170.5043"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "⭐ Foundations of Social Media Marketing Course ⭐\nOrganic Facebook & Instagram Marketing\nA Practical Guide to Strategy, Content, Algorithms and AI\n\nSocial media is no longer about simply being present — it’s about making deliberate, informed decisions.\n\nMany businesses are active on social media",
        "organizer": [
            {
                "@type": "Organization",
                "name": "Cre8ive Marketing",
                "url": "https://allevents.in/org/cre8ive-marketing/15725099",
                "description": "www.cre8ive.co.nz Leading marketing, web design, branding and advertising agency."
            }
        ]
    }
]
```