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WPCI Professional Development Masterclasses


WPCI Professional Development Masterclasses

Women in Property & Construction Ireland are launching 'The Leadership Series' - a series of personal development masterclasses beginning in October 2018.

The Leadership Series will involve a number of masterclasses and will be rolled out as part of a Personal Leadership Development Journey. Key topics for our sessions will include:

Influence & Persuasion

Self Awareness & Motivation,

Leadership enhancement


Managing Key Stakeholders

The Brand of You.

The first in our Leadership Series will be:‘Influence and the Science of Persuasion – the importance of both for strong Leadership’

This session will be delivered by Valerie O’Keeffe, an experienced Leader, and a qualified behavioural psychologist. (see bio below)

In order to maximise the learnings at each session - we are limiting the numbers to 12 people per session.

Dates available are:

Thursday 18th October  8.00am - 10.00am

Friday 19th October 8.00am – 10.00am

Friday 26th October: 8.00am – 10.00am

Venue: Clayton Burlington Hotel, Dublin 4

Pre Read: There will be pre reading material circulated

Learning Log: As part of our Leadership Series, a Learning Log will be shared in advance. This will allow participants to record personal reflection, key learning references, their personal commitment & planning for next steps

WPCI Workshop on | ‘Influence and the Science of Persuasion – the importance of both for strong Leadership’


* Differences between Influence & Persuasion

* 6 principles of Persuasion - what really influences our decisions ?: Dr. Robert Cialdini

* Influencing without formal authority

* Personal leadership & action planning

Cost: €125 plus VAT

Valerie O’ Keeffe is an experienced Strategic Planning & Change Management specialist, as well as a behavioural psychologist. She has over 20 years experience devising and implementing various interventions with significant success. A board level executive, she was appointed to the Board of AIB Corporate, Commercial & Institutional Banking in 2011.

She has significant experience working with various Corporate & SME clients helping them reposition, manage reputational risk as well as develop as exceptional leaders. Some of her clients include: Ibec, SCSI, Association of Consulting Engineers, CRH, DCU, Coca Cola Int & Aspen Pharma. Valerie holds a Masters in Organisational Behaviour from Trinity College Dublin, Leadership & Coaching Strategies from Harvard University as well as qualifications in Corporate Strategy, Strategic Marketing, Business Studies and Public Relations

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