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The Ten Most Important Marketing Truths with Alan Cox

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The Ten Most Important Marketing Truths with Alan Cox




What are the driving factors for Marketing communications in 2019? How can effective marketing significantly contribute to your company’s growth? What are the trends and pitfalls you need to watch out for in 2019? Where do you focus your budget and marketing efforts for maximum results?



We are delighted to announce our first leaders breakfast of 2019 in partnership with Core Learning, with speaker Alan Cox on the essential marketing techniques to embrace and the pitfalls to avoid for 2019.

Alan Cox, CEO of One Core group will divulge the top 10 Marketing Drivers for success in 2019 and reveal how the latest insights and research to give you the edge to deliver the most effective marketing and communications strategies for you and your clients.

From scientific research that proves that market penetration is more profitable than loyalty, and how creativity-awarded campaigns are six times more efficient, Alan will give expert pointers on choosing the right communication channels and deploying the correct multi-media mix, with insights on both the trends and pitfalls to watch out for in 2019 and why taking the Long View in marketing campaigns is important.

The breakfast event is complementary for IDI & ICAD members who have renewed their subscriptions in 2019*

Topics include:


Know the basics-Informed decision lead to better media decisions

Right Channel Right Fit

Be Consistent, Yet Fresh

Invest in Measurement

Penetration is more profitable than Loyalty

Don’t target too tightly

Understand the use of a multi-media mix

Embrace Collaboration

Build Distinctive Assets

Prioritise Creativity

Take the Long View


FOR: Agency Owners, Directors, Senior Executives, Senior Designers & Creatives, Account Managers & Client facing Designers

*If you have any queries regarding membership, or how to join please contact us directly at aW5mbyB8IGRlc2lnbmVudGVycHJpc2UgISBpZQ==

Alan Cox is Chief Executive of Core, Ireland’s largest media communications company. He began his career in the advertising business in 1985. He has worked in a number of areas including production, full service account management and media. Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s new media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in September 2006.

In 2017, Alan co-authored Marketing Multiplied with Jim Power and Chris Johns. It is a study into the impact of marketing communications from a macro-economic and micro-economic basis. The book was published in January 2017 and received a President’s Award at the World Federation of Advertiser’s (WFA) Global Marketer Week in Toronto, Canada in April. He has served on various industry committees, including the Joint National Listenership & Outdoor Research bodies. He was also Chairman of TAM Ireland, the company that manages the Television Viewing Research contract for a two-year term from 2012 -2014.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the eighth year running.


Design Enterprise Skillnet training focuses on helping designers and design SMEs grow their business, up-skill their teams, and attract and service clients in a rapidly changing commercial landscape.



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