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Product Management Essentials 102 Training Workshop - Dublin


Product Management Essentials 102 Training Workshop - Dublin

Increasing your strategic impact as a product manager

Training Workshop Overview

Essentials 102  is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery.  It seeks to answer the questions:

How can product managers increase organisational understanding of product practice?

What parts of their process can be used as tools for increased alignment?

How can product teams craft an evidence-driven product vision and ensure buy-in?

This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.  

What we’ll cover on the day

Essentials 102 is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit

Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested

Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution

Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence

Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle

Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy

Mind the Product Trainers

Every Mind the Product trainer is a working product manager who has worked with multiple products and domains. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn’t go so well, and how they tried to make improvements. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.  

About Your Trainers


Stephen Sherwin, Product Manager

Head of Mobile Development, AIB Bank, Dublin, Stephen runs the product team for AIB's mobile banking app. He is an experienced Product Manager and had spent the last 6 years managing Mobile Banking apps. Prior to that he had a wealth of experience working on various digital banking channels. He organises the Dublin ProductTank Meetup and is also a qualified stand up paddle board instructor.

Graeme Stuart, Head of Product

Graeme has over 14 years core product experience from startups through scale-ups to enterprise. He currently works as VP Product at where his team is building a platform next generation risk mitigation & hyper-personalized consumer experiences through deep identity management. He loves bringing new initiatives to market and at the same time, building out product expertise in companies who hadn’t valued it before. He’s passionate in telling anyone who will listen that Belfast can provide global product expertise not only talented, well-priced engineers. Graeme advises startups wanting to scale & wanting to dip their toe into product management. He is a co-founder & organiser of ProductTank Belfast. He also tries to spend quality time with his family & play any sport in the little spare time he has.


Registration will begin at 9.00

Class will start at 9.30 sharp and end at 17.00

We'll also provide a light breakfast, buffet lunch and plenty of tea and coffee to fuel you through the day.

Frequently Asked Questions

Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite and make the changes, following these instructions. If you can’t reach the person who purchased the ticket in order to get them to change the information please contact us on dGlja2V0cyB8IG1pbmR0aGVwcm9kdWN0ICEgY29t and we will help you make the updates.

Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.  Request to pay by invoice by emailing dGlja2V0cyB8IG1pbmR0aGVwcm9kdWN0ICEgY29t

Tickets are not held until payment has been made – there are no exceptions to this.

We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements.

We do not fill in supplier detail forms for ticket invoices – if you cannot find details you require on our website – please ask.

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