MeasureCamp Dublin 2026

After a long-awaited return since 2019, MeasureCamp is finally back in Dublin—and it’s set to be bigger, bolder, and more insightful than ever.

Hosted once again thanks to Google’s generous support, the 2026 edition promises a full day of hands-on learning, open knowledge-sharing, and meaningful connections with some of the sharpest minds in analytics, data, and digital measurement. If you’re passionate about data and love events where conversations matter more than slides, this is one you won’t want to miss.

The schedule is created on the day of the event and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.

As a concept, unconferences have proven to be extremely popular in recent years as they are designed to encourage discussions and an exchange of ideas. They provide an alternative to traditional one-way conferences by being a more collaborative social framework for knowledge sharing. MeasureCamp is about collaboration where attendees create the format. It is an open forum in which you have the chance to share best practices, learn about something new or discuss key issues facing the analytics industry.

First held in London in 2012, MeasureCamp is an 'unconference'for the digital analytics industry, widely regarded as the best analytics conference with the best content! In 2023, the unconference was held in 21 cities around the world. With growing popularity and an unbeatable price (free), the tickets to the unconference disappear quickly (often in minutes after the release time).

Always held on a Saturday, it has a relaxed fun vibe and is FREE to attend. The event is all about learning, exchanging ideas, networking, and solving problems with your fellow digital analytics practitioners.

Unconferences are designed to encourage discussions and the exchange of ideas as an antidote to the passive, traditional, large theater-style conferences. With its small discussion group format and schedule defined, created and curated by attendees (You). MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with other practitioners. Ask any of the hundreds of attendees who have experienced this unconventional format and you will find that it is the crown jewel of information sharing. Come to learn, network, and experience the "unconference" with us!

Attended by the best in the analytics industry from the senior level client, agency, or vendor to those just starting out in digital analytics - MeasureCamp is inclusive! The event can be an invaluable part of your continued learning!

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