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Lean-Agile UX - A collaborative approach to maximising value


Lean-Agile UX - A collaborative approach to maximising value

In this highly interactive 2-day class, you will learn how teams of people harnessing Agile values and collaborating together, can better empathise with their customers, explore complexity, and react to changing markets and technology to maximise value. You will practice techniques that foster innovation and learn how to develop ideas from inception through to implementation with the end user always at the centre of the solution.

You will explore how UX practices can be shared by the whole team, encouraging UX to become everyone’s responsibility. You will discover ways Agile, Lean UX, Lean Startup and Design Thinking allow you to go on a journey of iterative discovery with a focus on building products that rock your customer's world!

You will learn and practice tools and techniques including; product inception, Lean UX canvas, building a product roadmap, prioritisation techniques, user story mapping, bodystorming, service blueprinting, paper prototyping, shorthand user flow, critical thinking and many more.

This course is for Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for maximising value. 

This course is part of the ICAgile Product Ownership track and you will earn the ICP-BVA certificate upon successful completion of this class.

Course Overview

Module 1: UX and Product Ownership

High level learning outcomes of this module include:

Definition of Product Ownership

Levels and areas of Product Ownership

Definition of UX

Where UX fits into the Product Management Framework

Subjects and techniques covered include:

Lean Startup

UX umbrella and UX disciplines

UX as a role, not a job title

The Product Management Framework

Adapting the Product Owner role to the context

Holder of the value context

Standing up for value

Adaptation based on feedback and knowing when to stop

Product Roadmaps

Product Backlog management, user stories and job stories

Business models and financials

Module 2: Collaborating with an Agile mindset

High level learning outcomes of this module include:

UX and Product Ownership in relation to the Manifesto for Agile Software Development

Value management in various Agile "flavors"

UX in the software development life-cycle

Subjects and techniques covered include:

The Manifesto for Agile Software Development and its relevance to UX and Product Ownership

Overview of value management in Scrum, Kanban and XP

Collaboration tips

Critical thinking

Design studio and the six thinking hats

Module 3: Collaboration toolbox

High level learning outcomes of this module include:

UX as a team sport

UX research techniques

Validating hypothesis

Subjects and techniques covered include:

Tree jacking

Card sorting

Guerrilla testing

Affinity diagrams

Creating personas

Customer journey mapping

Shorthand user flows

Story boarding

Body storming

Paper prototyping

Low, medium vs high fidelity wireframes

Unmoderated user testing

Design sprint

Evidence informed analysis

Module 4: The big picture

High level learning outcomes of this module include:

The big picture view

Articulate value proposition at the initiative level

Creating alignment

Bridging understanding gaps

Flexibility in communication

Scope and risk management

Subjects and techniques covered include:

Communicating inside out


Outcomes vs outputs

Minimum Viable Product

Lean UX Canvas

Elevator pitch

Product box

Communicating features in benefits

Stakeholder maps

The NOT list

Risk burndown

Understanding what is doable

Success sliders

Module 5: The customer journey

High level learning outcomes of this module include:

Systems thinking

Think like a customer

Maintaining value In the Initiative

Identifying measurable outcomes and goals

Managing artefact change

Subjects and techniques covered include:

Service Blueprinting

Customer journey mapping

Value prioritisation techniques

User story mapping

Viable releases

Module 6: Build and validate your MVP

High level learning outcomes of this module include:

Just enough modelling

Understanding users needs and habits

Subjects and techniques covered include:

Build and test your MVP

Validate your product direction
Ticket Information Ticket Price
Early Bird EUR 850
Standard Price EUR 995

Map TBC, Dublin, Ireland
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