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International SEO Course - Aleyda Solis, Orainti

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International SEO Course - Aleyda Solis, Orainti



If your website visitors come from different countries, speak different languages or if you’re starting to consider an international expansion, you’ll know how important it is to have an international strategy for your site. International SEO doesn’t happen by accident and it requires considered actions to optimise performance across multiple markets. After Aleyda’s course, you will leave with a defined list of advanced actions you need so that you can grow the international footprint of your business.
* A place on our International SEO workshop is €395 (incl VAT) per day. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.  
WHAT'S IN THE COURSE?
We’ll kick off the day by learning how to define what matters to you when it comes to international SEO - targeting countries or languages. Then we’ll cover site architecture and how it can impact your performance in various international markets you’re targeting. We’ll extensively cover hreflang annotations and ways to set, validate, implement, test and debug them, as well as geolocating and localising your content.
COURSE OUTLINE 
After completing this training, you will be able to determine your company’s needs for international SEO, structure your site to achieve the best performance based on your target markets, tailor your SEO activities based on geographies of interest, and maximise your impact on the markets that matter for your business goals.
Module 1: Establishing your International Search Target: Countries vs. Languages
Should you target countries or languages? Learn how to better establish the best international target for your web presence.
Module 2: Selecting your International Web structure: ccTLDs vs. Subdomains vs. SubDirectories
Learn the criteria to select the web structure that will better perform in your international target markets.
Module 3: Geolocating & localizing your international Web presence
How can you optimize the technical and content related areas of your web presence to better connect and ultimately, rank in your desired international markets?
Module 4: Setting & validating hreflang annotations
Learn how to effectively implement, test and debug hreflang annotations, one of the most useful configurations to align your international Web presence to their target audience.
ABOUT YOUR TRAINER
Aleyda is an International SEO Consultant with Orainti, a boutique SEO consultancy, a blogger (Search Engine Land, State of Digital and Moz), an experienced speaker and entrepreneur. Aleyda has worked with European, American and Latin-American companies, helping them to grow their organic search visibility, relevant search traffic and conversions in complex environments and industries.FURTHER INFORMATION 
For additional information about our upcoming International SEO course, please visit our course page to find out more about what you can expect on the day.



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