Innovation Coaching with Fergal Brophy
What is innovation, why we all need to innovate, types of innovation and how do we innovate to improve the lives of entrepreneurs and the wider community.
By the end of this course learners will:
Ø Understand What Innovation is
Ø Appreciate Why we Need to Innovate
Ø Gain insight into Innovation Approaches, Methodologies, Tools and Techniques
Ø Practice Design Thinking on real world problems of Training Options | M1 Skillnet 72
Who should participate on this programme
Anyone in business or management or who has a business idea who wants to develop their thinking processes. This course is suitable for anyone looking for inspiration, motivation, solutions to problems, to develop new concepts and to expand their thinking.
About the programme
Participants will work collaboratively in small teams of 4 using Design Thinking to tackle real-world problems in their businesses.
The first stage of Design Thinking is empathy. Teams will gather insights on the problems they are solving by interviewing customers or users, observing with fresh eyes and immersing yourself in the problem using bodystorming techniques.
Teams then synthesise their findings using affinity mapping and journey mapping techniques before they draft a clear problem statement that addresses “who needs what and why”.
Teams then ideate, generating multiple solutions. Teams practice hybrid brainstorming. Ultimately they draft a solution statement.
You are tasked with prototyping your chosen solution using physical mockups, sketches, storyboarding, role-play and web/app wireframes.
The day concludes with teams testing their problem-solution fit by pitching and receiving feedback from colleagues.
This is a high-energy, engaging, collaborative, fun learning experience that will equip you with the creative confidence, innovation processes, creative tools and techniques and collaborative skills to help you to solve future problems in your organisation.
Fergal Brophy is an entrepreneurial specialist at UCD Innovation Academy. His focus is on facilitating and mentoring innovation, creativity and entrepreneurship for large Corporates, small to medium sized firms (SMEs), postdocs and undergraduates. He practices design thinking, lean start-up and business model innovation and specialises in stakeholder discovery, jobs-to-be-done, problem framing, ideation, value proposition design, business model innovation, prototyping and experimentation. He presented on ‘Mixing and Matching Ideas’ at the UCD EdTECx talks 2017 and received a UCD Teaching Excellence Award in 2017.
Fergal facilitates and mentors on Platform 4 Growth, an Enterprise Ireland (EI) programme specifically designed to challenge SME’s in the technology sector to scale. He has also worked on EI’s New Frontiers programme which supports high-potential start-ups. EI is a state agency focused on helping Irish-owned businesses to deliver new export sales. Fergal is a growth planner and mentor at the Social Innovation Fund (SIF). SIF provides growth capital and supports to Ireland’s best social innovators including FoodCloud, ALONE and CareBright.
Fergal facilitated the US Embassy/American Ireland Chamber of Commerce (AmCham) Future Leaders Summit 2017. He was Hack Leader at the Embassy’s Social Entrepreneurship Hackathon in 2015 and is a regular contributor to the work of the Embassy Youth Council. He has facilitated innovation sprints for ESB, New Ireland Assurance, Irish Stock Exchange, SciComm and at Deloitte Industry Day.
Fergal co-founded a financial services technology company in 2001 which was scaled and sold to one of Ireland’s largest financial services in 2014. Open Financial Services created a new innovative business model when it pioneered the Worksite Marketing distribution channel. The Company piggybacked on two rapidly emerging trends and technologies at that time; the profileration of Corporate Intranets and the proliferation of Corporate Intranets incl. Apple, EMC, Dell, Oracle, Citi, Bank of America, JP Morgan, PwC, KPMG, Pfizer, Merck, Boston Scientific and Medtronic and the provision of voluntary benefits by HR professionals of Ireland’s leading employers. Many leading multi-nationals facilitated Open’s services includOpen created a new innovative business model when it was founded in 2001 as it pioneered the Worksite Marketing distribution channel.
He has lectured at Dublin City University (DCU), the Institute of Public Administration (IPA), Dublin Business School and facilitated programmes at the DCU Ryan Academy. He previously held sales and brand management roles at Pepsi, Kellogg’s and Nivea.
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