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An Evening with Innovator David Gluckman, creator of some of the world’s most famous drinks brands

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An Evening with Innovator David Gluckman, creator of some of the world’s most famous drinks brands


Tangent 28, Trinity’s Innovation FestivalAn Evening with Innovator David Gluckman, creator of some of the world’s most famous drinks brands

Tangent, Trinity’s Ideas Workspace is proud to host a presentation by David Gluckman, creator of some of the world's most famous drinks brands as part of Tangent, 28, Trinity’s Innovation Festival. David will be giving a talk at the Thomas Davis Theatre, Arts Building 2043 Second Floor, Trinity College Dublin, on Wednesday 27th of February at 6.30pm on the psychology of branding using examples from his extensive professional career working on –and developing- some of the world’s top brands.

David has been engaged in the business of creating new ideas for brands since 1969. He has spent most of his time working in the drinks business, mainly for IDV (which later became Diageo). He worked for them across the globe and his portfolio of brands includes Baileys Irish Cream, Sheridan’s, Smirnoff Black Label, Aqua Libra, Purdey’s, The Singleton, Ciroc and Tanqueray Ten. Touching on the psychology of branding and marketing, and using examples from his extensive and extraordinary career, David will reveal how some of these drinks were created and the ideas behind them. What links Bailey's, a Soho restaurant, a visit to a grocery, and a golf tournament? Seeing a pint of Guinness being pulled’ leading to one of the world’s most unusual bottle designs. And how did the idea of vodka made from grapes come about? David will answer all these and other questions on the night. Ticket information:This is a free event.  Open to the public.David will be selling and signing copies of his new book - That S*it Will Never Sell! after the talk priced at €25. The book entitled after a phrase uttered by a drinks industry pundit when a bottle of Baileys was put on his desk. In the book, Gluckman remembers his successes, failures, and lessons, the most valuable of which were related to teamwork: the ability to surround yourself with the best and brightest.



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