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Advanced Google Analytics Course - The Aviva Stadium, Dublin


Advanced Google Analytics Course - The Aviva Stadium, Dublin

Are you swimming in a sea of Google Analytics data? Have you been using Google Analytics for a while now but feel like you could be getting more out of it? Google Analytics can collect a wealth of visitor information with just one tag, but knowing how to slice and dice this data - to go further than just producing standard reports - allows you to spend less time searching for insights and more time making them actionable.

* A place on our Advanced Google Analytics course is €495 per student. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.  


This advanced Google Analytics course will take you past the basic uses of Google Analytics to look at how the product works, before checking that you’ve structured your Google Analytics account correctly to collect as much useful data as possible. We will sense-check goals and funnel reports and 3rd party account linking before teaching you how best to slice, dice and use visitor data through the use of custom dimensions, attribution reporting, advanced segmentation, remarketing lists and advanced filtering.


After completing this training, participants will be better equipped with knowledge on how additional details about a website can and should be tracked, how this feeds into the overall measurement strategy and how to use Google Analytics data to build out customer segments and stories so you can better analyse cohort behaviour and produce visual, automated reports that are based on KPI's.

Module 1: Creating A Measurement Plan

We’ll start by covering the mechanics behind how Google Analytics works to collect visitor data, how to ensure tracking codes are working and how to create a measurement plan for your business. 

Module 2: Collecting Actionable Data

We’ll cover configuring your account correctly to collect full and accurate data that can help build customer segments. This will include adding Goals, Funnels, Filters to your account and updating view and property settings.

Module 3: Slicing and Dicing Data

We’ll look at the different options to dissect your Google Analytics data- this includes but is not limited to creating channel groupings, remarketing lists, custom advanced segments, custom dimensions, attribution models, applying advanced filters and custom tracking for online campaigns.

Module 4: Analysing Google Analytics Reports

We’ll then use Google Analytics reporting functions to help build customer stories and learn how to look for those that we can produce actionable insights from.


Joanne Kearney is managing director of digital analytics agency GlowMetrics, Ireland’s only Google Analytics, Tag Manager and Data Studio certified company. She has worked in the marketing analytics field for over 10 years and regularly lectures in the digital analytics area. She has delivered customised Google Analytics training courses to some of Ireland’s biggest companies and recently was awarded a Women In Business award for ‘Excellence in IT.’


For additional information about our upcoming Advanced Google Analytics course, please visit our course page to find out more about what you can expect on the day.

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