Advanced Google Adwords Course - The Aviva Stadium, Dublin
The competition for first page Google listings is increasing, and the learning curve to run successful PPC campaigns is getting steeper and more challenging. Our course will empower you to gain advanced intelligence so you can perform advanced targeting, bidding, remarketing, attribution, and reporting, so your business can thrive and maximise your PPC budget. Deliver better results today by taking this course.
* A place on our Advanced Google Adwords course is €495 per student. This includes a catered breakfast, lunch and snack breaks. If you have any particular dietary requirements then let us know after you purchase and we’ll ensure there’s something to suit you on the day.
WHAT'S IN THE COURSE?
We’ll kick off this full-day training by connecting your business objectives to PPC goals to inform all your future strategy building and reporting. We’ll then cover a toolkit for you to leverage for keyword research and understanding your customer’s buying cycle.
We’ll extensively go over AdWords-specific features such as campaign setup, structure and targeting, extensions, remarketing, attribution, and more, so you can successfully perform every stage of your PPC campaign.
After completing this training, you will have the skills and insights to build successful PPC campaigns that will allow you to reach your KPIs, increase your revenue and achieve your business goals. You will maximise your ROI by executing advanced campaigns and using data to consistently improve them!
Module 1: Setting Goals and Objectives
Getting the strategy right from the start is key. We will begin the day matching business objectives to PPC goals and get KPIs set so we know when we are on track or falling behind.
Module 2: Data and Attribution
With two very different attribution models, people often get confused with the data differences between AdWords and Analytics. This session will combat these and help you understand how to report.
Module 3: Keyword Research
The foundation of a good paid search campaign comes from the keywords being targeted yet so little time is often devoted to this. We will uncover tools to help you find the right keywords for your business and match them to landing pages.
Module 4: Campaign Structure
Learn how to uncover hidden features that allow you to structure your campaigns for future and ongoing success. We will take a deep dive under the bonnet of campaign settings so you know and understand best practice setup.
Module 5: Setup and Ongoing Optimisation
We all know that setting up a campaign doesn’t stop there; the ongoing optimisation and refinement is key. During this session, we will look at ways to improve optimisation, track and increase quality scores and speed up data analysis to uncover areas to work on.
Module 6: Remarketing and Dynamic Adverts
Remarketing comes in all shapes and sizes now and in this session, we will look at RLSA, Customer Match, Demographics for Search and Similar Audiences.
Module 7: Dynamic Adverts, Live Audits and Q&A
In the last session of the day, we will be covering dynamic adverts such as Countdown Ads before moving onto live PPC audits (time permitting) and final Q&A.
ABOUT YOUR TRAINER
Samantha Noble is the Founder of Biddable Moments, an agency dedicated to Paid Media helping clients increase their revenues through PPC. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Back in 2011, Samantha also founded the Digital Females group which now has 750+ members.
For additional information about our upcoming Advanced PPC course, please visit our course page to find out more about what you can expect on the day.
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