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Ad Visibility, The Art of Attention with Professor Karen Nelson-Field

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Ad Visibility, The Art of Attention with Professor Karen Nelson-Field


Professor Nelson-Field is back to talk about the fifth installment of her Benchmark Series. The Benchmark series is a two year cross-platform research project to uncover the media attributes that really matter for brand growth and to determine the evidence-based value of each reach point. From the importance of visibility to the value of attention, this event is not to be missed if you'd like to know the facts and not the hype.



Map RTE, Donnybrook, Dublin, Ireland
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