Discovering Practical SEO Reporting
One of the fundamental fails business owners & digital marketers make is improper SEO reporting. Too often the focus is on vanity metrics for SEO success, while the important metrics are often missed.In this talk, Ed aims to give you a better way of working when it comes to reports, by looking at important metrics that show value for the work you do as an SEO, and show value for your client or business.Things covered include:- Benchmarking- Reporting Metrics- Main Reporting Metrics- Secondary Metrics- Tools for Reporting- Reporting Formats- Automated Reports
Speaker BioEd Carbery is SEO Director at Core, Ireland’s largest marketing communications company. Ed just joined Core in August 2018 from one of the biggest digital marketing agencies in Canada. He began his digital marketing career with Yahoo! Search Marketing in Dublin, and has worked in SEO both in-house, and at the agency side.Ed regularly hosts internal training sessions on SEO best practices and updates within Core and has ran several workshops, from the SEO basics right up to more advanced technical SEO workshops. His client experience is extensive; he has worked across all sectors including tourism, natural resources, e-commerce, retail, entertainment, online betting, and healthcare.
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