# Event Details - **Event Name**: Beyond Content: Digital Influence on Contemporary Media - **Event Start and End Date**: Sat, 13 Jun, 2026 at 04:00 pm – Sat, 13 Jun, 2026 at 06:00 pm - **Event Description**: A workshop in partnership with Sony Alpha Universe, featuring Sony Ambassador and professional content creator Elena Mack.About this EventDigital media is evolving rapidly. Content is being created faster, audiences are becoming more selective, and platforms continue to reshape how creators, brands and storytellers build influence.Heriot-Watt University Dubai, in partnership with Sony Alpha Universe, invites you to an exclusive workshop led by Elena Mack, Sony Ambassador and professional beauty and media content creator.Based in Dubai, Elena is known for her luxury beauty and commercial media content, with collaborations including Urban Decay, Kiehl’s, Royal Atlantis, ELROW Show and Sephora.This session will explore the realities shaping today’s creator economy, including platform behaviour, audience psychology, hooks, retention, trends, AI and the future of digital content.Participants will gain insight into how platforms such as Instagram, TikTok and YouTube operate differently, why understanding human behaviour matters, and what skills will remain valuable as the media and creative industries continue to evolve.Who Should AttendAspiring content creators, media communications students, creative beginners, future marketers, filmmakers, storytellers and anyone exploring a career in digital media or content creation.Workshop HighlightsPlatform behaviour and audience psychologyHooks, retention and trend strategyThe creator economy and future opportunitiesSustainable creative growthThe future of content in an AI-influenced media landscapeEvent DetailsDate: Saturday,13 JuneTime: 4.00pm – 6.00pmVenue: Heriot-Watt University Dubai CampusLimited spots available. Register to secure your seat. - **Event URL**: https://allevents.in/dubai/beyond-content-digital-influence-on-contemporary-media/100001991046355246 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 2 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Dubai - **state**: DU - **country**: United Arab Emirates - **location**: Heriot-Watt University Dubai - **lat**: 25.1022622 - **long**: 55.1622555 - **full address**: Heriot-Watt University Dubai, Heriot Watt University, Knowledge Village Main Gate 2 - Al SufouhDubai Knowledge Park - Dubai, Dubai, United Arab Emirates ## Event gallery - **Alt text**: Beyond Content: Digital Influence on Contemporary Media - **Image URL**: https://cdn-az.allevents.in/events4/banners/33b5a0f22cf1587e421c964f1d1a56a5ea30e3df67fd34537126185b041a9bd9-rimg-w1200-h688-dc030306-gmir.jpg?v=1781063525 ## FAQs - **Q**: When and where is Beyond Content: Digital Influence on Contemporary Media being held? - **A:** Beyond Content: Digital Influence on Contemporary Media takes place on Sat, 13 Jun, 2026 at 04:00 pm to Sat, 13 Jun, 2026 at 06:00 pm at Heriot-Watt University Dubai, Heriot Watt University, Knowledge Village Main Gate 2 - Al SufouhDubai Knowledge Park - Dubai, Dubai, United Arab Emirates. - **Q**: Who is organizing Beyond Content: Digital Influence on Contemporary Media? - **A:** Beyond Content: Digital Influence on Contemporary Media is organized by Heriot-Watt University Dubai Campus. - **Q**: Who is this event for? Is it right for me? - **A:** Beyond Content: Digital Influence on Contemporary Media is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Dubai, this event is thoughtfully curated to deliver a standout experience worth every moment. 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We deliver degree programmes to 31,000 students globally, have campuses in Dubai and Malaysia and boast the largest international student cohort in Scotland." } ] } ] ```