# Event Details - **Event Name**: Mastering AI Tools for Marketing and Outreach - **Event Start and End Date**: Wed, 11 Feb, 2026 at 09:30 am – Thu, 12 Feb, 2026 at 04:30 pm - **Event Description**: Join us for a deep dive into the world of AI tools for marketing and outreach - get ready to level up your digital game!About this EventThis two-day masterclass is designed for professionals’ and creative leads who are ready to integrate AI into their advertising and outreach strategies in meaningful, ethical, and forward-thinking ways.Led by a professor with extensive expertise in advertising innovation and digital media, this seminar provides a conceptual and practical exploration of current and future AI applications in advertising.Day One begins with an introduction to how AI is transforming advertising—moving beyond automation to creative co-production. Participants will learn about generative content creation using platforms such as ChatGPT for ad copy and Midjourney for visuals, with a focus on practical applications. The day continues with an exploration of AI-driven personalization in the era of privacy-first advertising, followed by tools and strategies for optimizing creative content through predictive analytics and A/B testing. All sessions include practical applications, giving participants the opportunity to create and evaluate outputs.Day Two shifts to multimedia and integrated campaign planning. The morning explores the use of AI in audiovisual content creation, including voice generation, video trailers, and the ethical complexities of synthetic media in storytelling. The second half of the day focuses on campaign monitoring and adaptation using AI-powered chatbots and analytics tools.The program culminates in a group assignment where participants design, build, and pitch an AI-powered ad campaign for a fictional or real event, applying the tools and frameworks learned across the two days.This course strikes a balance between innovation and critical reflection. Participants will leave with concrete skills, strategic awareness, and the confidence to begin experimenting with AI advertising inside their organizations.Seminar Highlights:· Generative AI for creating ad visuals, text, and messaging using real tools· Strategies for privacy-first personalization and ethical targeting· Creative optimization through predictive testing and performance analysisInstructor’s Teaching Goals:· Equip participants with a working knowledge of AI tools in advertising· Encourage critical thinking about ethics, authenticity, and audience trust· Provide hands-on exposure to generative platforms like ChatGPT and Midjourney· Connect AI ad techniques with the missions and narratives of organizations· Foster collaborative learning through simulation and project-based assignmentsParticipants’ Learning Outcomes:· Understand current AI trends and their applications in advertising· Use AI tools to generate relevant advertising content· Apply ethical principles in AI-assisted personalization and targeting· Understand campaign monitoring with AI-powered analytics tools· Design an integrated, AI-enhanced ad campaign tailored to an organizationDay 19:30-11:00Introduction: Understanding the AI Advertising LandscapeWhat automation in advertising really meansCurrent AI trends reshaping ad industries: generative content, media automation, AI searchApplication11:00-11:30 Break11:30-1:00Generative AI for Content CreationTools: ChatGPT for ad copy, Midjourney for visuals, etc.Case studies of AI-generated cultural campaignsApplication1:00-2:00 Lunch2:00-3:30Personalized Advertising & Ethical TargetingAI-driven personalization in a cookieless futureApplications3:30-3:15 Break3:15-4:30Creative Optimization & Performance PredictionA/B testing with AI: headlines, visuals, layoutPredictive analytics: estimating ad effectiveness before launchPractice sessionDay 29:30-11:00AI in audiovisual contentDeepfake ethics and authenticity in cultural storytellingApplication11:00-11:30 Break11:30-1:00Integrating AI into Multi-Platform Campaigns: website, social, print, and in-galleryMapping AI-assisted workflows across channelsApplication1:00-2:00 Lunch2:00-3:30AI-Enhanced Campaign Monitoring & OptimizationChatbot feedback, social listening, adaptive content shiftsEthical tracking and analyticsApplications3:30-3:15 Break3:15-4:30Simulation – Build & Pitch an AI-Powered Ad CampaignPractice session: Develop a mini ad campaign for a cultural event using AI tools(*Modules subject to slight change based on the audience and new AI tools available)Course FeeThe course fee is $1,400 USD (QAR 5,096.00) per participant. The fee includes hospitality service. Participation requires payment in full via Eventbrite at the time of registration. Alternatively, payment can be made at the NU-Q bookstore. Please contact amadou@northwestern.edu to arrange for the payment at the NU-Q bookstore.Refunds are provided on the following basis:· 100% refund or postponement if cancelled/notified 28 days prior to course commencement.· 75% refund or postponement if cancelled/notified 14 days prior to course commencement.· 50% refund if cancelled 7 days prior to course commencement.· 25% refund if cancelled 48 hours prior to course commencement.· 0% refund if cancelled less than 48 prior to course commencement or no show.Participants who cancel enrolment can choose to transfer the paid fee to a future masterclass rather than receive a refund. Should the course fees differ, participants will receive a refund for the difference or make an additional ‘top-up’ payment.A 15% discount is offered for Qatar Foundation and university employees in Education City, as well as EC alumni. Northwestern Qatar Executive Education required participants to attend 90% of the course to get a certificate of participation/completion.an - **Event URL**: https://allevents.in/doha/mastering-ai-tools-for-marketing-and-outreach/100001976704404084 - **Event Categories**: workshops, storytelling, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 1400, max: 1400, currency: USD ## Event venue details - **city**: Doha - **state**: DA - **country**: Qatar - **location**: Northwestern University in Qatar - **lat**: 25.2854473 - **long**: 51.53103979999999 - **full address**: Northwestern University in Qatar, Projection Theatre, Doha, Qatar ## Event gallery - **Alt text**: Mastering AI Tools for Marketing and Outreach - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=Mastering+AI+Tools+for+Marketing+and+Outreach&date=Wed%2C+11+Feb%2C+2026+at+09%3A30+am&bg=5 ## FAQs - **Q**: When and where is Mastering AI Tools for Marketing and Outreach being held? - **A:** Mastering AI Tools for Marketing and Outreach takes place on Wed, 11 Feb, 2026 at 09:30 am to Thu, 12 Feb, 2026 at 04:30 pm at Northwestern University in Qatar, Projection Theatre, Doha, Qatar. - **Q**: How much do tickets cost for Mastering AI Tools for Marketing and Outreach? - **A:** Tickets for Mastering AI Tools for Marketing and Outreach are priced at USD 1,400 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionUSD 1,400Available - **Q**: Who is organizing Mastering AI Tools for Marketing and Outreach? - **A:** Mastering AI Tools for Marketing and Outreach is organized by Northwestern University in Qatar. - **Q**: Who is this event for? Is it right for me? - **A:** Mastering AI Tools for Marketing and Outreach is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Doha, this event is thoughtfully curated to deliver a standout experience worth every moment. 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