# Event Details

- **Event Name**: The Pepsi Challenge 
- **Event Start and End Date**: Mon, 17 Aug, 2026 at 09:00 am – Mon, 17 Aug, 2026 at 10:00 am (-05:00)
- **Event Description**:  The Pepsi Challenge returns – and it's coming to Des Moines for the Iowa State Fair! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in the Des Moines area will have the chance to take the famous challenge. And this year there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too. HERE ARE THE DETAILS: What: Iowa State Fair  Date: August 17 – August 19Time: 9:00 AM – 8:00 PM CTLocation: 3020 Dean Ave, Des Moines, IA 50317Tickets Needed: Yes    
- **Event URL**: https://allevents.in/des-moines/the-pepsi-challenge/80003258103904
- **Event Categories**: contests
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details


## Event venue details

- **city**: Des Moines
- **state**: IA
- **country**: United States
- **location**: Iowa State Fair
- **lat**: 41.58683395385742
- **long**: -93.62496185302734
- **full address**: Iowa State Fair, 3020 Dean Ave, Des Moines, United States

## Event gallery

- **Alt text**: The Pepsi Challenge
  - **Image URL**: https://cdn2.allevents.in/thumbs/thumb6a7b258ac1230.jpg

## FAQs

- **Q**: When and where is The Pepsi Challenge  being held?
  - **A:** The Pepsi Challenge  takes place on Mon, 17 Aug, 2026 at 09:00 am to Mon, 17 Aug, 2026 at 10:00 am at Iowa State Fair, 3020 Dean Ave, Des Moines, United States.
- **Q**: Who is organizing The Pepsi Challenge ?
  - **A:** The Pepsi Challenge  is organized by ACC.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "The Pepsi Challenge",
        "image": "https://cdn2.allevents.in/thumbs/thumb6a7b258ac1230.jpg",
        "startDate": "2026-08-17T09:00:00-05:00",
        "endDate": "2026-08-17T10:00:00-05:00",
        "url": "https://allevents.in/des-moines/the-pepsi-challenge/80003258103904",
        "location": {
            "@type": "Place",
            "name": "Iowa State Fair",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3020 Dean Ave",
                "addressLocality": "Des Moines",
                "addressRegion": "IA",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "41.58683395385742",
                "longitude": "-93.62496185302734"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": " The Pepsi Challenge returns – and it's coming to Des Moines for the Iowa State Fair! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge r",
        "organizer": [
            {
                "@type": "Organization",
                "name": "ACC",
                "url": "https://allevents.in/org/acc/25499435"
            }
        ]
    }
]
```