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Introductory Digital Marketing & Social Media

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Introductory Digital Marketing & Social Media


Introductory Digital Marketing & Social Media

We make 3.5 billion searches each day which is no wonder when we take into account that there are 647 million internet users in Europe alone. 42 million of us use social media here in the UK, so harnessing the opportunities from digital marketing is an important opportunity for your construction business.With so many digital channels to choose from, getting started can seem intimidating. In this workshop we will identify the top opportunities in digital marketing, giving you practical tools and tips to get started.

Who is this workshop for?This workshop is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who would like to use more digital marketing in their construction business. All content is pitched at an introductory / beginner level. You do not need any previous experience in digital marketing to attend.It is advisable to bring a laptop, tablet or mobile phone to take part in the real time activities throughout the workshop.

What will I learn?


Digital Strategy - Choosing the best digital marketing channels for your business

SEO - How to get found online, setting up Google My Business, practical tools to test where your website needs improved

Social Media - Getting started on Facebook, Twitter, LinkedIn and Instagram, creating content for social media (images, videos, GIFs, animated posts)

Email Marketing - Getting started with MailChimp and building an email list

Analytics and Reporting - A look at the digital marketing tools you can use to track performance


PROGRAMME9:15-9:30am: Registration, Tea & Coffee9:30-9:45am: Presentation on CITB NI Products and Services9:45am-1pm: Introductory Digital Marketing & Social Media Workshop

Workshop FacilitatorEmma Gribben is an international digital marketing trainer, mentor and consultant working directly with clients around the globe on digital marketing projects. Emma delivers digital marketing training for Google Digital Academy throughout Europe and is a trainer for the Google Digital Garage in the UK. Named as one of NI’s Top 40 Under 40, Emma has worked with a vast range of clients such as Pandora, Electrolux and Vodafone amongst many other brands, agencies and SMEs.

Cost:

FREE to CITB NI registered employers – please have your registration number when booking

£25 for non-CITB NI registered attendees



Map Royal Court Hotel, 233 Ballybogey Road, Derry, United Kingdom
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