# Event Details - **Event Name**: The Price Is Artificial - **Event Start and End Date**: Tue, 11 Aug, 2026 at 01:30 pm – Tue, 11 Aug, 2026 at 03:30 pm - **Event Description**: Use AI to strengthen your pricing strategy and improve your seller conversations.About this EventWinning the pricing conversation takes more than showing a seller a stack of comps.The agent has to explain what the data means, connect it to the seller’s goals, and make a recommendation the seller can understand and trust.AI can help with that work. It can also create bad analysis, false confidence, and generic communication when it is poorly trained or given weak information.In this hands-on workshop, we will work through a real listing and seller scenario together. You will learn how to train the AI platform of your choice, provide it with useful market information, and use it to improve the way you communicate your pricing strategy.The goal is not to let AI decide the price.The goal is to use AI to help you explain your professional analysis more clearly and win the listing without giving up your judgment or your voice.What we will coverHow not to use AI for pricingLearn where agents get into trouble when they ask AI to analyze incomplete data, choose a price, or make conclusions it is not qualified to make.Train your AI for pricing analysisBuild clear instructions that teach your AI how to work with your data, follow your process, and stay inside the boundaries you set.Analyze the unique differences between propertiesUse AI to organize and communicate meaningful differences between the subject property and the comparable sales without treating every feature like a simple dollar adjustment.Enhance your listing presentationUse AI to strengthen:Your initial pricing presentationYour response to seller resistanceYour written follow-up after the meetingYour price-adjustment communication when a listing stallsWhat you will leave withBy the end of the workshop, you will have:A trained AI setup for pricing-related workA reusable pricing-analysis promptA seller-conversation frameworkA process for improving listing-presentation languageAI training instructions you can continue using after the workshopImportant boundariesAI should support your analysis and communication. It should not replace:Your CMAYour market knowledgeYour selection of comparable propertiesYour final pricing recommendationYour responsibility to verify the information you shareDo not upload confidential client information into an AI platform.What to bringPlease bring:A laptopAccess to the AI platform of your choiceYour login informationA paid AI account is recommended because free accounts may have limited features, but it is not required.All listing information and data needed for the workshop will be provided.Event detailsTuesday, August 111:30 PM–3:00 PM917 Auraria Parkway, Denver, CO 80204You may arrive up to 15 minutes early to connect to Wi-Fi, log into your AI account, and check in.Parking and arrivalPark in the RAV4 parking lot at Ball Arena.The building is located on the west side of the parking lot. Attendees will check in when they arrive.Who should attendThis workshop is for any real estate agent who works with sellers.You do not need to have attended The Price Is Wrong, and you do not need prior experience using AI.The workshop is free and open to agents from any brokerage.FAQDo I need experience using AI?No. We will start with the instructions and setup needed to use an AI tool for this type of work.Do I need a paid AI account?No, but it is recommended. Some free accounts may have limits that affect what you can complete during the workshop.Do I need to bring a real listing?No. A real listing and seller scenario will be provided for the workshop.Will AI determine the listing price?No. AI will be used to support the agent’s analysis and communication. The agent remains responsible for the comparable properties, market interpretation, and final pricing recommendation.Do I need to bring a laptop?Yes. This is a hands-on workshop, and attendees will build and test their setup during the session. - **Event URL**: https://allevents.in/denver/the-price-is-artificial/100001996151086635 - **Event Categories**: fitness, Workshops, Meetups - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - door_time: 2026-08-11T19:15:00Z - Duration: 2 hours - Location: KW Downtown Denver - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Denver - **state**: CO - **country**: United States - **location**: KW Downtown Denver - **lat**: 39.7471352 - **long**: -105.0073911 - **full address**: KW Downtown Denver, 917 Auraria Parkway, Denver, United States ## Event gallery - **Alt text**: The Price Is Artificial - **Image URL**: https://cdn-az.allevents.in/events3/banners/76386921efab081144924811b85f0c55a604891669ae246b0a4b5dcae49b41b9-rimg-w1200-h600-dcf8d8b8-gmir.jpg?v=1785821142 ## FAQs - **Q**: When and where is The Price Is Artificial being held? - **A:** The Price Is Artificial takes place on Tue, 11 Aug, 2026 at 01:30 pm to Tue, 11 Aug, 2026 at 03:30 pm at KW Downtown Denver, 917 Auraria Parkway, Denver, United States. - **Q**: Who is organizing The Price Is Artificial? - **A:** The Price Is Artificial is organized by Keller Williams Realty Downtown, LLC. - **Q**: Who is this event for? Is it right for me? - **A:** The Price Is Artificial is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Denver, this event is thoughtfully curated to deliver a standout experience worth every moment. 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