Primetime Prescriptions: Analyzing D2C TV Ads

Join Dr. Cathy Rosenbaum, Holistic Clinical Pharmacist, Rx Integrative Solutions, to:
-discuss reasons why pharmaceutical companies want to market ethical pharmaceuticals through Direct-To-Consumer (D2C) TV ads

- describe FDA guidelines for D2C TV advertisements via You Tube

-analyze TV ad effects on consumers’ perception of Rx side effects and what/how they should discuss with PCPs

Sponsored by the Dayton Woman's Club - open to club members and their guests.

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