

# Event Details

- **Event Name**: The Story of Selling: Building a Sustainable Communications System
- **Event Start and End Date**: Thu, 26 Feb, 2026 at 01:00 am
- **Event Description**: A good story shouldn’t live in just one place — and it shouldn’t exhaust you to share it.

This advanced storytelling workshop helps artists develop a confident, values-aligned approach to selling their work by grounding communication in identity rather than performance. Participants explore how clarity about who they are (“I am”) — rather than just what they do (“I do”) — creates consistency, confidence, and sustainability in how they talk about, price, and share their work.

Using the “story cake” model as a framework, artists learn how core story, branding consistency, presence, and permission to sell all work together to support ethical marketing and pricing. The session focuses on building a repeatable communications system that allows artists to show up clearly across platforms without burnout, apology, or over-explaining.

By the end of the workshop, participants will be able to:
 - Sell from identity, not performance
 - Clearly articulate their work from an “I am” place rather than over-explaining what they do - building confidence, presence, and permission to sell without apology.
 - Use one core story to support everything
 - Apply the “story cake” model to understand how a single core narrative supports branding consistency, pricing, and communication across grants, social media, websites, and conversations.
 - Build a sustainable, repeatable selling rhythm
 - Create a simple system for sharing their work regularly without burnout, second-guessing, or reinventing their message every time.

Participant Takeaways:
 - Monthly Story Content Planner
“ - One Story → Many Uses” Worksheet
 - Story Cake Model (Core Story → Branding → Presence → Selling)
 - Templates for: Press kits, business plans, social media posts, blog/podcast pitches, email introductions, content creation workflows

This workshop is ideal for artists who:
 - Feel overwhelmed by marketing
 - Hate “content creation” but still need visibility
 - Want their public communication to feel aligned and human

Instructor: Tina Overbury
Tina Overbury is a story strategist, communications coach, and founder of Discover Your Story. She specializes in helping creatives, entrepreneurs, and leaders articulate the deeper narrative behind their work so they can communicate with clarity, confidence, and emotional resonance. With over twenty years of experience in theatre, writing, and narrative development, Tina brings a grounded, accessible teaching style that makes storytelling feel both empowering and practical. She has worked with artists, founders, and organizations across Canada to refine their public-facing messaging, develop compelling bios and brand stories, and build sustainable communication systems rooted in authenticity.
- **Event URL**: https://allevents.in/dawson-city/the-story-of-selling-building-a-sustainable-communications-system/200029650173336
- **Event Categories**: art, workshops, business, theatre, storytelling
- **Interested Audience**: 
  - total_interested_count: 3

## Ticket Details

- **Ticket URL**: https://www.showpass.com/artrepreneur-the-story-of-selling/?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=dawson+city-events

## Event venue details

- **city**: Dawson City
- **location**: Online event
- **full address**: Online event, 991 3rd Ave, Dawson, YT Y0B, Canada, Dawson City

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Artrepreneur (https://allevents.in/org/artrepreneur/27399389)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/1f3db6630c6e03153c0ab576742dad97bc23c819c8a2cf4c01711add5afd5782-rimg-w1024-h576-dcf0f0f0-gmir?v=1771440775
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/355c56be350eff42c7fe2333eed0dcb465fbf0ef0c05c4641b4f168de38a5c90-rimg-w300-h300-dcededed-gmir?v=1771440776

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 26 Feb, 2026 at 01:00 am
- **Q**: Where is the event happening?
  - **A:** Online event, 991 3rd Ave, Dawson, YT Y0B, Canada, Dawson City
- **Q**: Who is organizing the event?
  - **A:** Artrepreneur
- **Q**: What type of event is this?
  - **A:** art, workshops, business, theatre, storytelling
- **Q**: Where can I find ticket details about The Story of Selling: Building a Sustainable Communications System ?
  - **A:** You can find ticket details about this event on AllEvents.

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