Creating a Compelling Brand Message
Message creation is all about finding the perfect words cultivating a distinctive tone that feels like you, your brand, or your organization. It’s about staying true to yourself and your story while ensuring your voice is heard by the people who need to hear it.
Through hands-on exercises, Marketing guru Liz Navarro will help you discover how to harness your unique voice, understand your ideal audience, and create messages that captivate, educate, and move them. Then, she'll help you translate that voice into writing articles, blog posts, website copy, speeches, podcasts, or courses. The goal is to create clear messages that people understand, remember, and connect to and ultimately, are moved to become engaged with your mission.
You may also like the following events from Center for Nonprofit Management: