

# Event Details

- **Event Name**: Avocado Book Launch: Green Gold
- **Event Start and End Date**: Fri, 23 May, 2025 at 06:00 pm – Fri, 23 May, 2025 at 07:30 pm
- **Event Description**: Come learn the history of avocados and munch on delicious snacks at this exciting book launch!About this EventJoin us at Village Well Books &amp; Coffee for the Los Angeles launch of Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation!Authors Sarah Allaback &amp; Monique F Parsons, along with journalist Fernando Hurtado, discuss the origin of the fruit and how it became a mainstay of the modern American diet. Come explore this fascinating history and munch on delicious, complimentary avocado snacks!About the participants:Sarah Allaback is an author and historian specializing in architectural and landscape preservation. She grew up in Carpinteria, California and lives in Amherst, Massachusetts.Monique F Parsons is a journalist, an award-winning audio producer, and an avocado farmer. A native of Carpinteria, California, she lives in suburban Chicago.Fernando Hurtado is a journalist and the founder of In The Hyphen, a digital video outlet covering U.S. Latinos. Prior to creating In The Hyphen, Hurtado was a manager of digital video for NBCUniversal, where he produced content and special projects for the NBC Owned TV Stations and the Telemundo Station Group. He's won Signal and Cynopsis Sports Media Awards for supervisor-producing My New Favorite Olympian and hosting Bísness School. He was named to L.A. TV Week's 40 Under 40 and is an adjunct instructor at the University of Southern California.About the book:The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit’s rise to prominence as both a culinary and cultural juggernaut.Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado’s potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today’s lucrative industry feand helped the avocado win a place among such supermarket staples as oranges and bananas.Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.
- **Event URL**: https://allevents.in/culver-city/avocado-book-launch-green-gold/100001337307455599
- **Event Categories**: sports, art, literary-art, health-wellness
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Favocado-book-launch-green-gold-tickets-1337307455599
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Culver City
- **state**: CA
- **country**: United States
- **location**: Village Well Books & Coffee
- **lat**: 34.02077779999999
- **long**: -118.3963667
- **full address**: Village Well Books &amp; Coffee, 9900 Culver Boulevard, Culver City, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Village Well Books & Coffee (https://allevents.in/org/village-well-books-and-coffee/20597824)

## Event gallery

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- **Alt text**: thumbnail
  - **Image URL**: https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F1016173363%2F1251308863123%2F1%2Foriginal.20250424-184437?auto=format%2Ccompress&q=75&sharp=10&s=1006eb25a352d8ff39d1600c3f8c3864

## FAQs

- **Q**: When is the event happening?
  - **A:** Fri, 23 May, 2025 at 06:00 pm
- **Q**: Where is the event happening?
  - **A:** Village Well Books &amp; Coffee, 9900 Culver Boulevard, Culver City, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Village Well Books & Coffee
- **Q**: What type of event is this?
  - **A:** sports, art, literary-art, health-wellness
- **Q**: Where can I find ticket details about Avocado Book Launch: Green Gold ?
  - **A:** You can find ticket details about this event on AllEvents.

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