# Event Details - **Event Name**: Balancing AI Creativity with Human Efficiency - **Event Start and End Date**: Wed, 06 May, 2026 at 05:30 pm – Wed, 06 May, 2026 at 08:00 pm (-04:00) - **Event Description**: Learn when to use AI, when to rely on human judgment, and how to focus more time on creative, high-value marketing work.About this EventBalancing AI Creativity with Human EfficiencyThird in a four-part AI series!Artificial intelligence can save time, spark ideas, and surface insights. But it cannot replace human creativity, intuition, or empathy. As AI continues to reshape marketing, the real opportunity is not choosing one over the other. It is learning how to use both well.In this interactive AMA Columbus session, Heather Whaling, Founder and CEO of Geben Communication, will help marketers think more clearly about where AI fits into their work and where human judgment still matters most. Attendees will explore how to identify the work only they can do, recognize where AI can support or speed up the process, and make more intentional choices about how they work.This session is designed for marketers who are looking for a more practical and thoughtful approach to AI. Rather than focusing on hype or tools for the sake of tools, it will help participants better understand how to use AI in ways that support authenticity, creativity, and strategic thinking.Participants will leave with ideas they can apply right away, including:How to decide when AI can be helpful and when it should take a back seatA framework for identifying your personal zone of genius and aligning it with AI’s strengthsWays to combine AI-generated insights with human validation, judgment, and storytellingPractical approaches for reclaiming time for higher-value creative and strategic work A customizable Prompt Playbook to bring back to your teamEvent DetailsDate: May 6Doors open: 5:30 p.m. for networkingProgram begins: 6:00 p.m.Location: COhatch Upper Arlington, The Lookout RoomFees: AMA Members $10 // Non-members $15 // Students $5About the SpeakerHeather Whaling is an entrepreneur, strategist, and investor focused on helping organizations accelerate growth and impact. As founder and CEO of Geben Communication, she has built one of the Midwest’s most respected agencies, recognized by Forbes as one of America’s Best PR Firms and by Ragan as a Top Women in Communications honoree.Known for combining hustle with strategy, Heather launched Geben on the belief that PR and digital are stronger together, turning that integration into a competitive advantage for clients. Today, she continues to push what’s next, including a modern research approach that blends AI with human insight to help leaders navigate shifting audiences, evolving narratives, and emerging risks. A former EY Entrepreneur of the Year, she serves on multiple community boards and is a trusted voice on leadership, innovation, and building organizations that create real impact. - **Event URL**: https://allevents.in/columbus/balancing-ai-creativity-with-human-efficiency/100001986719012046 - **Event Categories**: business, storytelling, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 5, max: 15, currency: USD ## Event venue details - **city**: Columbus - **state**: OH - **country**: United States - **location**: COhatch Upper Arlington - **lat**: 40.0066227 - **long**: -83.0563019 - **full address**: COhatch Upper Arlington, 1733 West Lane Avenue, Columbus, United States ## Event gallery - **Alt text**: Balancing AI Creativity with Human Efficiency - **Image URL**: https://cdn-az.allevents.in/events4/banners/0c9fb3fa0373c8daeca81ae9a81f6c0e8e37169ff3e9e4648bd636b232a4fbc8-rimg-w1200-h600-dc62748f-gmir.jpg?v=1775398625 ## FAQs - **Q**: When and where is Balancing AI Creativity with Human Efficiency being held? - **A:** Balancing AI Creativity with Human Efficiency takes place on Wed, 06 May, 2026 at 05:30 pm to Wed, 06 May, 2026 at 08:00 pm at COhatch Upper Arlington, 1733 West Lane Avenue, Columbus, United States. - **Q**: How much do tickets cost for Balancing AI Creativity with Human Efficiency? - **A:** Ticket prices for Balancing AI Creativity with Human Efficiency range from USD 5 to USD 15 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityAMA MembersUSD 10AvailableNon-membersUSD 15AvailableStudentsUSD 5Available - **Q**: Who is organizing Balancing AI Creativity with Human Efficiency? - **A:** Balancing AI Creativity with Human Efficiency is organized by American Marketing Association Columbus Chapter. - **Q**: Who is this event for? Is it right for me? - **A:** Balancing AI Creativity with Human Efficiency is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Columbus, this event is thoughtfully curated to deliver a standout experience worth every moment. 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