The Drop on Main NYE Block Party

Celebrate New Year’s Eve in the heart of downtown Columbia at The Drop on Main, a vibrant, high-energy celebration filled with music, food, cocktails, and the city’s signature midnight “Drop.” This free-to-attend event transforms Main Street into an unforgettable NYE experience for all.

✨ Electric Atmosphere on Main Street
Step into a fully immersive NYE celebration featuring DJ Liv, festive lighting, and a high-energy countdown experience.

🥂 Signature Cocktails & Elevated Bar Offerings
Sip your way into the new year with curated cocktails, premium spirits, champagne, and seasonal beverage selections crafted exclusively for the night.

🍽️ Food Available for Purchase
Enjoy delicious bites from local vendors and on-site culinary offerings throughout the evening.

🎉 Midnight Countdown & The Drop
Gather with thousands as we count down to midnight and watch our signature “Drop” light up the skyline—an iconic Columbia moment you don’t want to miss.

📍 Location: Main Street, Columbia, SC
📅 Date: December 31, 2025
⏰ Time: 9:00 PM – 1:00 AM
👗 Dress Code: Festive, chic, and NYE-ready

The Drop on Main is more than a party—it’s the downtown NYE tradition. Whether you’re celebrating with friends, your partner, or out-of-town guests, this event delivers the perfect mix of excitement, sophistication, and Columbia pride.

FREE for all to attend, so secure your spot now and prepare to welcome 2026 with a celebration you’ll be talking about all year long.

Thank you to our sponsors: City of Columbia, Patron, Bacardi, Angels Envy, Grey Goose, Coca Cola, Maker's Mark, US Foods, SC Restaurant Week