# Event Details - **Event Name**: BRITE: Marketing 101 Series (3 Part Series) - **Event Start and End Date**: Wed, 07 Oct, 2026 at 05:30 pm – Wed, 07 Oct, 2026 at 07:00 pm (-04:00) - **Event Description**: Define your audience, attract quality leads, and build a simple system to turn them into loyal customers.About this EventYou've Tried a Little Bit of Everything. You Still Can't Tell What's Working.If you're a founder or small business owner, you've probably run social posts, sent emails, maybe bought some ads — and you still can't point to what's actually driving revenue. That ends here. BRITE Core: Marketing Series is a 3-part workshop that helps you stop chasing trends and start building a marketing system that fits your business. You'll learn how to define your ideal customer, attract quality leads, and turn them into paying clients — all with simple tools you can use right away.THIS IS FOR YOU IFYou're running a dozen marketing activities and can't tell which ones are paying offYou're not sure who your ideal customer actually is, let alone where to find themYou're generating some interest but it isn't turning into salesYou want a system you can run yourself, not an agency retainerWHAT YOU'LL WALK AWAY WITHClarity on who your customer really is and where to reach themA defined set of channels to focus on — and permission to drop the restConfidence in creating content and lead magnets that actually workAffordable systems for tracking whether your marketing is workingConsistency with a simple nurture system that converts leads into salesPractical ways to use AI to personalize outreach without sounding like a robotTHE THREE SESSIONSSession 1 — Build Your Marketing Foundation — October 7Define your Ideal Customer Profile, identify the right channels, and set the roadmap for your marketing.Session 2 — Attract and Engage Leads — October 14Practical lead generation strategies, creating content with purpose, and affordable systems to track results.Session 3 — Nurture and Convert Customers — October 21 ← confirm this dateSupport your buyer's journey, use AI to personalize your outreach, and design a simple conversion flow that turns interest into revenue.ABOUT THE INSTRUCTOR — Moni Oloyede, Marketing Advisor, Maryland Innovation CenterFounder of MO MarTech, with nearly 20 years of digital marketing experienceHolds a Master's in Marketing from Johns Hopkins UniversityTeaches small business owners how to cut through the noise and build strategies that lastKnown for a mix of wit and principle-based teaching that makes marketing fundamentals actually clickDETAILS📅 Wednesdays, October 7 · 14 · 21, 2026 · 5:30 - 7:00 PM ET📍In-person / hybrid — Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, MD 21046⏱️ 3 sessions, 90 miuntes each🎟️ Workbook, templates, and live Q&A each session💵 Early Bird Virtual - $25 | In Person $45 (Ends 9/7)💵 Gen. Admin Virtual - $35 | In Person $65Join us for BRITE Core: Marketing Series and walk away with a clear, sustainable marketing system you can put into action immediately.Disclaimer:By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.Disclaimer:By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials. - **Event URL**: https://allevents.in/columbia/brite-marketing-101-series-3-part-series/100001998778638714 - **Event Categories**: fitness, Workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 25, max: 65, currency: USD ## Event venue details - **city**: Columbia - **state**: MD - **country**: United States - **location**: Maryland Innovation Center (MIC) - Mentorship & Support for Startups - **lat**: 39.1842503 - **long**: -76.8015413 - **full address**: Maryland Innovation Center (MIC) - Mentorship & Support for Startups, 6751 Columbia Gateway Drive, Columbia, United States ## Event gallery - **Alt text**: BRITE: Marketing 101 Series (3 Part Series) - **Image URL**: https://cdn-az.allevents.in/events2/banners/fde1a91147ca86d914a6640efcb73591f61b4baae9b23e83ff92fc2041bf49df-rimg-w1200-h600-dce8f8f8-gmir.jpg?v=1787980571 ## FAQs - **Q**: When and where is BRITE: Marketing 101 Series (3 Part Series) being held? - **A:** BRITE: Marketing 101 Series (3 Part Series) takes place on Wed, 07 Oct, 2026 at 05:30 pm to Wed, 07 Oct, 2026 at 07:00 pm at Maryland Innovation Center (MIC) - Mentorship & Support for Startups, 6751 Columbia Gateway Drive, Columbia, United States. - **Q**: Who is organizing BRITE: Marketing 101 Series (3 Part Series)? - **A:** BRITE: Marketing 101 Series (3 Part Series) is organized by Howard County Economic Development Authority. - **Q**: Who is this event for? Is it right for me? - **A:** BRITE: Marketing 101 Series (3 Part Series) is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Columbia, this event is thoughtfully curated to deliver a standout experience worth every moment. 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