# Event Details - **Event Name**: How to find the story that raises money. A free talk for nonprofit leaders - **Event Start and End Date**: Fri, 18 Sep, 2026 at 03:30 pm – Fri, 18 Sep, 2026 at 06:00 pm (-04:00) - **Event Description**: A free talk for Cleveland nonprofit leaders on Adaptive Acquisition, the data-driven method Catsnake uses to raise money for UNICEF, AmnestyAbout this EventA free talk for Cleveland nonprofit leaders on Adaptive Acquisition, the method Catsnake uses to raise money for some of the world's biggest nonprofits. Friday, September 18 at the Cleveland Foundation, 3:30 to 5:00pm, with beer, wine and light appetizers after. Free parking will be available. Registration required.Adaptive Acquisition is data-driven storytelling. When WWF asked Catsnake to find its next generation of planned-giving supporters, we wrote 52 stories, released them in waves, and let live audience data decide which ones deserved the budget. For Amnesty International, the same method delivered 3,529 planned-giving leads against a target of 800. For UNICEF, it took the opt-in rate to 67% where previous appeals managed around 10%.Catsnake learned its trade in one of the most developed fundraising markets in the world. British estates are roughly twice as likely as American wills to include a gift to charity. Marketers built that gap over decades, and Catsnake works at the front of it. This fall we're opening in Cleveland and New York, and we're starting by sharing what we've learned. Join Stephen Follows, Catsnake's Head of Innovation, for one hour. Doors open 3:30pm.What you'll learnHow Adaptive Acquisition finds the story that works before the budget is spentThe method that carried one nonprofit past four times its lead target, and took another to a 67% opt-in rate where its previous appeals managed around 10%What 27 campaigns for names like UNICEF, Amnesty International, Greenpeace and WWF taught us about what actually moves people to actWhy British estates are roughly twice as likely as American wills to include a charitable gift, and what Cleveland nonprofits can borrow from the marketers who built that gapAgenda🕑: 03:30 PM - 04:00 PMDoors Open🕑: 04:00 PM - 05:00 PMPresentation 🕑: 05:00 PM - 06:00 PMHappy Hour - Beer, Wine, and Light Appetizers - **Event URL**: https://allevents.in/cleveland/how-to-find-the-story-that-raises-money-a-free-talk-for-nonprofit-leaders/100001997979617821 - **Event Categories**: nonprofit, charities, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Cleveland - **state**: OH - **country**: United States - **location**: Cleveland Foundation - **lat**: 41.504832 - **long**: -81.644138 - **full address**: Cleveland Foundation, 6601 Euclid Avenue 2nd Floor, Cleveland, United States ## Event gallery - **Alt text**: How to find the story that raises money. A free talk for nonprofit leaders - **Image URL**: https://cdn-az.allevents.in/events9/banners/adb7b1c1e904cc94b7d85f26269d47d2476fe0a11e0cd164b9d457fbd52dab76-rimg-w1200-h600-dc181848-gmir.jpg?v=1788559217 ## FAQs - **Q**: When and where is How to find the story that raises money. A free talk for nonprofit leaders being held? - **A:** How to find the story that raises money. A free talk for nonprofit leaders takes place on Fri, 18 Sep, 2026 at 03:30 pm to Fri, 18 Sep, 2026 at 06:00 pm at Cleveland Foundation, 6601 Euclid Avenue 2nd Floor, Cleveland, United States. - **Q**: Who is organizing How to find the story that raises money. A free talk for nonprofit leaders? - **A:** How to find the story that raises money. A free talk for nonprofit leaders is organized by Catsnake. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "How to find the story that raises money. 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