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Digital Marketing Workshop


Digital Marketing Workshop

Marketers are often building cyber assets — websites, Facebook pages, YouTube brand channels etc, only because everyone seems to be doing so. Not much thought goes into the strategy or the execution. The outcome is a collection of disconnected properties that diffuse and disorient their brand, and confuse customers.
It is crucially important that before you execute, you have a cohesive strategy that integrates all offline and online brand assets, such that all the elements play well coordinated, yet distinct roles. That your brand’s communication and imagery remains intact as customers move across the media platforms, yet each channel contributes incrementally to its equity.
This workshop will help you achieve these outcomes. It will give you a clear understanding of the building blocks that constitute digital marketing, and equip you with the tools, the techniques and the knowledge to develop cohesive market strategies, and prepare and execute effective digital marketing campaigns.
You will benefit from a hands-on training experience where you get to practice what is taught.

Marketers must adapt to these changes. As they embrace digital marketing, they need a multi-media strategy to attract, convert and retain customers. On the web, they must draw customers by serving useful, relevant and interesting information. This contrasts with conventional media, which involves different forms of “buying” attention to push products to customers.
With the practitioner in mind, this workshop is intended to impart a thorough understanding of digital marketing, and to guide the development and execution of digital marketing strategies.

Ordinary people empowered with the social media are interacting and collaborating with increased speed, reach and effectiveness. This has had a profound impact on society, changing the political, economic and cultural landscapes across the globe.

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