# Event Details - **Event Name**: The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing - **Event Start and End Date**: Wed, 15 Apr, 2026 at 11:30 am – Wed, 15 Apr, 2026 at 01:00 pm - **Event Description**: The rise of agent-mediated commerce presents a new challenge: how marketing must evolve when consumers delegate shopping to an AI agent.About this EventTopic: The Invisible Shopper: Why AI Agents Are Rewriting the Rules of MarketingSpeaker: Eric Svenson, Founder, Catalyst Marketing StrategyIf psychology is the operating system of marketing, what happens when the shopper isn't human? Every principle in the marketer's toolkit — from price anchoring to loyalty programs, social proof, emotional storytelling, and scarcity — was built to influence a human shopper. The rise of agent-mediated commerce presents a challenge most marketers haven't fully confronted yet: how marketing itself must evolve when consumers delegate shopping to an AI agent.In this presentation, you will learn:Why thinking of agents as superhuman shoppers is the wrong model.Which product categories are likely to “go agentic” first.Where a new moment of truth appears in a hybrid human-AI path to purchaseWhy agentic commerce requires roles that don't exist yet.About our Speaker is a marketing strategist, fractional CMO, and founder of Catalyst Marketing Strategy. With 20+ years of experience in digital marketing, eCommerce, and growth strategy, Eric brings a practitioner's perspective to one of the most consequential shifts in marketing since the rise of mobile. He is currently completing his first book, The Invisible Shopper: How AI Agents Are Rewriting the Rules of Marketing, now in pre-publication.Event Notes:Lunch will be served.While this is an IN PERSON event at LOTH, a Zoom link can be made available to those who can only attend virtually.All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second (sometimes third) Wednesday of the month. You do not have to be an AMA member to attend. https://cdn-az.allevents.in/events10/banners/f91dec10-2646-11f1-886e-e3e40c802de8-rimg-w1200-h37-dce97632-gmir.jpg AMA Cincinnati Digital Marketing & Technology CommunityAMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.Facilitated by Betty Rodriguez-Hakes, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.AMA Cincinnati Design CommunityWith the input of those who attend the soft launch, the AMA Cincinnati Design Community will endeavor to host and facilitate regular meetings that discuss the current design landscape, job market, software, tools, trends, and more. We look forward to supporting you in the future.About AMA CincinnatiAMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.Learn more at AMACincinnati.org https://cdn-az.allevents.in/events4/banners/f94e4ae0-2646-11f1-886e-e3e40c802de8-rimg-w740-h740-dcffffff-gmir.jpg Thanks to our hosts at LOTH, Inc.LOTH, Inc. is an Ohio-based office furniture and workplace design company creating smarter spaces for the corporate, education, healthcare markets and more.Founded in Cincinnati in 1891, with offices in Cincinnati and Columbus, we proudly serve clients across Ohio, Southeastern Indiana, and Northern Kentucky.As workstyles evolve, so should work spaces. Above all, LOTH delivers flexible furniture systems, data-driven design, and modular architecture to help teams thrive. - **Event URL**: https://allevents.in/cincinnati/the-invisible-shopper-why-ai-agents-are-rewriting-the-rules-of-marketing/100001985667683494 - **Event Categories**: digital-marketing, business, contests, meetups, shopping, storytelling, kentucky-derby - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 11.49, currency: USD ## Event venue details - **city**: Cincinnati - **state**: OH - **country**: United States - **location**: LOTH, Inc. - **lat**: 39.28497309999999 - **long**: -84.40673819999999 - **full address**: LOTH, Inc., 3574 East Kemper Road, Cincinnati, United States ## Event gallery - **Alt text**: The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing - **Image URL**: https://cdn-az.allevents.in/events2/banners/12ad0b697dfe23f5e389c65d677fe5b2b419d37efcb689f199b2fd0627c0b2ea-rimg-w1060-h531-dce87731-gmir.jpg?v=1774222238 ## FAQs - **Q**: When and where is The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing being held? - **A:** The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing takes place on Wed, 15 Apr, 2026 at 11:30 am to Wed, 15 Apr, 2026 at 01:00 pm at LOTH, Inc., 3574 East Kemper Road, Cincinnati, United States. - **Q**: Who is organizing The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing? - **A:** The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing is organized by AMA Cincinnati Chapter. - **Q**: Who is this event for? Is it right for me? - **A:** The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Cincinnati, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing", "image": "https://cdn-az.allevents.in/events2/banners/12ad0b697dfe23f5e389c65d677fe5b2b419d37efcb689f199b2fd0627c0b2ea-rimg-w1060-h531-dce87731-gmir.jpg?v=1774222238", "startDate": "2026-04-15", "endDate": "2026-04-15", "url": "https://allevents.in/cincinnati/the-invisible-shopper-why-ai-agents-are-rewriting-the-rules-of-marketing/100001985667683494", "location": { "@type": "Place", "name": "LOTH, Inc.", "address": { "@type": "PostalAddress", "streetAddress": "3574 East Kemper Road", "postalCode": "45241", "addressLocality": "Cincinnati", "addressRegion": "OH", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "39.28497309999999", "longitude": "-84.40673819999999" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "The rise of agent-mediated commerce presents a new challenge: how marketing must evolve when consumers delegate shopping to an AI agent.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-05-17", "availabilityEnds": "2026-04-15", "validFrom": "2026-05-17", "lowPrice": "0.00", "highPrice": "11.49", "price": "0.00", "url": "https://allevents.in/cincinnati/the-invisible-shopper-why-ai-agents-are-rewriting-the-rules-of-marketing/100001985667683494" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-05-17", "availabilityEnds": "", "validFrom": "2026-05-17", "url": "https://allevents.in/cincinnati/the-invisible-shopper-why-ai-agents-are-rewriting-the-rules-of-marketing/100001985667683494", "price": 0, "name": "Member Registration" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-05-17", "availabilityEnds": "", "validFrom": "2026-05-17", "url": "https://allevents.in/cincinnati/the-invisible-shopper-why-ai-agents-are-rewriting-the-rules-of-marketing/100001985667683494", "price": "11.49", "name": "Guest Registration" } ], "organizer": [ { "@type": "Organization", "name": "AMA Cincinnati Chapter", "url": "https://allevents.in/org/ama-cincinnati-chapter/22612990", "description": "The AMA Cincinnati Chapter is dedicated to the growth, development and success of marketing professionals in the Greater Cincinnati business community." } ] } ] ```