# Event Details

- **Event Name**: The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co.
- **Event Start and End Date**: Thu, 03 Apr, 2025 at 07:00 pm – Thu, 03 Apr, 2025 at 08:00 pm
- **Event Description**: $5 for ASM members | $25 for non-members
In-person and virtual

The preservation of two large 1920s-1930s wood panel signs, one now on display in the ASM’s collection, in the summer of 2022 in Chicago was just the start of a story that led to the publication of The Golden Era of Sign Design: The Rediscovered Drawings of Chicago’s Beverly Sign Co. Join Andrew and Kelsey McClellan as they share how their research led to a large collection of Beverly Sign Co. drawings that a young painter saved and preserved for our 50 years that make up this new publication.

This collection of drawings is a look into the development of modernist sign design that exemplify the work of some of Chicago’s best lettering artists and designers.

Beverly Sign Co was renowned for developing the design method of “Panelization” and what was ultimately termed the “Chicago Look,” which utilizes bold shapes and colors to break up text and catch the viewer’s attention. This design approach along with the studied and snappy lettering styles went on to influence an entire generation of sign makers from the mid-century onward to today. Much of modernist sign design is based on the design principles developed by the designers at Beverly Sign Co, including Ken Millar, Clyde Sellars, and Mike Borda, who’s original drawings are now compiled in the book.



This program will be available both in-person at the Museum and virtually. Registrants will receive a link to the virtual presentation in a separate email prior to the program.
- **Event URL**: https://allevents.in/cincinnati/the-golden-age-of-sign-design-the-lost-sketches-of-beverly-sign-co/200027872124835
- **Event Categories**: art, fine-arts
- **Interested Audience**: 
  - total_interested_count: 30

## Ticket Details


## Event venue details

- **city**: Cincinnati
- **state**: OH
- **country**: United States
- **location**: 1330 Monmouth Avenue, Cincinnati, OH, United States, Ohio 45225
- **lat**: 39.14346
- **long**: -84.54018
- **full address**: 1330 Monmouth Avenue, Cincinnati, OH, United States, Ohio 45225

## Event gallery

- **Alt text**: The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co.
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/fcdc33a08b03a002ecb9927f4438022e845ac75a717a656f8ef3fdd35ddbb65f-rimg-w1200-h857-dc010101-gmir?v=1741388719

## FAQs

- **Q**: When and where is The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co. being held?
  - **A:** The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co. takes place on Thu, 03 Apr, 2025 at 07:00 pm to Thu, 03 Apr, 2025 at 08:00 pm at 1330 Monmouth Avenue, Cincinnati, OH, United States, Ohio 45225.
- **Q**: Who is organizing The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co.?
  - **A:** The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co. is organized by American Sign Museum.
- **Q**: Who is this event for? Is it right for me?
  - **A:** The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co. is ideal for art lovers, trade professionals, collectors, and exhibition enthusiasts exploring the latest in their field. Whether you're a first-time attendee or a longtime enthusiast in Cincinnati, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co. sounds like your kind of event, don't wait - spots fill up fast.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "The Golden Age of Sign Design: The Lost Sketches of Beverly Sign Co.",
        "image": "https://cdn-az.allevents.in/events6/banners/fcdc33a08b03a002ecb9927f4438022e845ac75a717a656f8ef3fdd35ddbb65f-rimg-w1200-h857-dc010101-gmir?v=1741388719",
        "startDate": "2025-04-03",
        "endDate": "2025-04-03",
        "url": "https://allevents.in/cincinnati/the-golden-age-of-sign-design-the-lost-sketches-of-beverly-sign-co/200027872124835",
        "location": {
            "@type": "Place",
            "name": "1330 Monmouth Avenue, Cincinnati, OH, United States, Ohio 45225",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1330 Monmouth St, Cincinnati, OH 45225-1344, United States,Cincinnati",
                "addressLocality": "Cincinnati",
                "addressRegion": "OH",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "39.14346",
                "longitude": "-84.54018"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "$5 for ASM members | $25 for non-members\nIn-person and virtual\n\nThe preservation of two large 1920s-1930s wood panel signs, one now on display in the ASM’s collection, in the summer of 2022 in Chicago was just the start of a story that led to the publication of The Golden Era of Sign Design: The Red",
        "organizer": [
            {
                "@type": "Organization",
                "name": "American Sign Museum",
                "url": "https://allevents.in/org/american-sign-museum/10950397",
                "description": "History of America through a century of signage!"
            }
        ]
    }
]
```