# Event Details

- **Event Name**: Riding the Tide
- **Event Start and End Date**: Mon, 20 Jul, 2026 at 05:00 pm – Mon, 20 Jul, 2026 at 07:00 pm
- **Event Description**: You've conducted the consumer research. Sat through the focus groups. Reviewed the insights. So why do products still miss the mark?About this EventOrganizations invest heavily in understanding the people they serve, yet many still struggle to launch the right products, respond quickly to change, or build lasting momentum behind good ideas. After nearly three decades working across consumer products, startups, nonprofits, and regional collaborations, Alisa Smith noticed a consistent challenge across very different settings. Organizations often have the insight they need to make better decisions, but somewhere between understanding consumers and acting on that understanding, the original insight begins to fade.In this session, Alisa shares the observations that continue to shape her work, inviting attendees to explore how organizations can preserve consumer understanding, align teams around it, and turn it into better decisions. Takeaways:This session will explore some of marketing's most overlooked challenges:What happens between understanding consumers and making decisions.A fresh perspective on why great ideas lose momentum.What marketers can do to help keep the consumer's voice at the center of innovation.5:00 Happy Hour with the presentation and discussion starting at 5:30.All are welcome at our Market Research & Insights meetings. You do not have to be an AMA member to attend.About the SpeakerAlisa SmithAlisa Smith is the Founder and Principal Strategist of Baraza Impact Design Studio, where she helps organizations discover new opportunities by understanding the people they serve and building the relationships that enable innovation. With 28 years of experience spanning Fortune 500 companies, startups, nonprofits, and regional innovation initiatives, she brings a cross-sector perspective to helping organizations create products, services, and partnerships that deliver lasting business and social impact.  https://cdn-az.allevents.in/events1/banners/c8ba4c80-81cc-11f1-957f-f1f06462340d-rimg-w1200-h37-dce97632-gmir.jpg About AMA CincinnatiAMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.Agenda?: 05:00 PM - 05:30 PMArrival and networking?: 05:30 PM - 06:15 PMPresentation?: 06:15 PM - 07:00 PMQ&A and continued networking
- **Event URL**: https://allevents.in/cincinnati/riding-the-tide/100001993016599299
- **Event Categories**: trips-adventures, business, art, theatre, contests, meetups
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 2 hours
  - Location: EMI - Research Solutions
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 11.49, currency: USD

## Event venue details

- **city**: Cincinnati
- **state**: OH
- **country**: United States
- **location**: EMI - Research Solutions
- **lat**: 39.206223
- **long**: -84.365595
- **full address**: EMI - Research Solutions, 8280 Montgomery Road, Cincinnati, United States

## Event gallery

- **Alt text**: Riding the Tide
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/3efda1175136091b345e18344f1622371cdeb0376e242ee2b9a986e5845b32ee-rimg-w940-h470-dce77731-gmir.jpg?v=1783003927

## FAQs

- **Q**: When and where is Riding the Tide being held?
  - **A:** Riding the Tide takes place on Mon, 20 Jul, 2026 at 05:00 pm to Mon, 20 Jul, 2026 at 07:00 pm at EMI - Research Solutions, 8280 Montgomery Road, Cincinnati, United States.
- **Q**: Who is organizing Riding the Tide?
  - **A:** Riding the Tide is organized by AMA Cincinnati Chapter.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Riding the Tide is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Cincinnati, this event is thoughtfully curated to deliver a standout experience worth every moment. If Riding the Tide sounds like your kind of event, don't wait - spots fill up fast.

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