# Event Details

- **Event Name**: The Pepsi Challenge
- **Event Start and End Date**: Sat, 22 Aug, 2026 at 07:00 am – Sat, 22 Aug, 2026 at 08:00 am (-05:00)
- **Event Description**: The Pepsi Challenge returns to Chicago for Bulls Fest! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in the Chicago area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too. HERE ARE THE DETAILS: What: Bulls Fest  Date: August 22 – 23 Time: 7:00 AM – 6:00 PM CT Location: United Center: 1901 W. Madison St., Chicago, IL 60612 Tickets Needed: No
- **Event URL**: https://allevents.in/chicago/the-pepsi-challenge/80001162257361
- **Event Categories**: Contests, Festivals
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details


## Event venue details

- **city**: Chicago
- **state**: IL
- **country**: United States
- **location**: United Center
- **lat**: 41.8806908
- **long**: -87.6741759
- **full address**: United Center, 1901 W Madison St, Chicago, IL 60612, United States

## Event gallery

- **Alt text**: The Pepsi Challenge
  - **Image URL**: https://cdn2.allevents.in/thumbs/thumb6a85bce73fc9c.jpg

## FAQs

- **Q**: When and where is The Pepsi Challenge being held?
  - **A:** The Pepsi Challenge takes place on Sat, 22 Aug, 2026 at 07:00 am to Sat, 22 Aug, 2026 at 08:00 am at United Center, 1901 W Madison St, Chicago, IL 60612, United States.
- **Q**: Who is organizing The Pepsi Challenge?
  - **A:** The Pepsi Challenge is organized by ACC.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Festival",
        "name": "The Pepsi Challenge",
        "image": "https://cdn2.allevents.in/thumbs/thumb6a85bce73fc9c.jpg",
        "startDate": "2026-08-22T07:00:00-05:00",
        "endDate": "2026-08-22T08:00:00-05:00",
        "url": "https://allevents.in/chicago/the-pepsi-challenge/80001162257361",
        "location": {
            "@type": "Place",
            "name": "United Center",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1901 W Madison St, Chicago, IL 60612, United States",
                "postalCode": "60612",
                "addressLocality": "Chicago",
                "addressRegion": "IL",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "41.8806908",
                "longitude": "-87.6741759"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "The Pepsi Challenge returns to Chicago for Bulls Fest! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.  Last year, the Pepsi Challenge results were undeniable. In 2025",
        "organizer": [
            {
                "@type": "Organization",
                "name": "ACC",
                "url": "https://allevents.in/org/acc/25499435"
            }
        ]
    }
]
```