# Event Details

- **Event Name**: SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon
- **Event Start and End Date**: Tue, 22 Sep, 2026 at 05:45 pm – Tue, 22 Sep, 2026 at 07:30 pm (-05:00)
- **Event Description**: How people find their way through the world's most complex venues. A lecture from Jonathan Mugmon, weeks after his first book releases.About this EventWayfinding is the rare design discipline you only notice when it fails. A wrong turn, a bottleneck at the concourse, a sign that answers a question nobody asked. When it works, it disappears, and the building takes the credit.That's why SEGD Chicago is glad to welcome Jonathan Mugmon, author of The Science of Wayfinding, out August 31 from Routledge. Mugmon has spent his career moving millions of people through the most complex places we build: Olympic parks, Super Bowl stadiums, museums, entire downtowns. His argument is that wayfinding isn't a signage problem, and it isn't an aesthetic one. It's a psychological and emotional process, and the most beautiful system in the world still fails if it ignores how people read space in a crowd, running late, somewhere they've never been.He's bringing questions like:Why do so many polished, award-winning systems still leave people lost, and what separates one that's legible from one that's empathetic?As venues reach for apps, digital signage, and "smart" buildings, what do those tools really fix, and what do they quietly make worse?When you're moving a crowd of millions, how much of the work is design, and how much is psychology?He takes our stage three weeks after the book lands. If your work lives where people and place meet, come spend an evening with us.This event is generously sponsored by .How to get to venue:Please enter through the main doors at 111 E. Wacker. Inside, you will take the escalators up to the Plaza floor and walk towards the back of the lobby. On the left hand side, you will see signage directing you to the Lecture Hall.Contact usFor additional event or venue information, please send an email to chicago-chapter@segd.orgAgenda🕑: 05:30 PM - 06:00 PMDoors Open.Info: Drinks provided.🕑: 06:00 PM - 07:00 PMLectureHost: Jonathan Mugmon🕑: 07:00 PM - 07:30 PMNetworkingInfo: Q/A + book signing available.
- **Event URL**: https://allevents.in/chicago/segd-chicago-chapter-the-science-of-wayfinding-with-jonathan-mugmon/100001998385141754
- **Event Categories**: science-fair, art, literary-art, sports
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 1 hour 45 minutes
  - Location: Chicago Architecture Center
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Chicago
- **state**: IL
- **country**: United States
- **location**: Chicago Architecture Center
- **lat**: 41.8876241
- **long**: -87.6236513
- **full address**: Chicago Architecture Center, 111 East Wacker Drive, Chicago, United States

## Event gallery

- **Alt text**: SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/7b48896681a8a3df39b2d35a46972b8520b824f007d67b51bc4267f2808a22b7-rimg-w1200-h600-dcc8c8d8-gmir.jpg?v=1787698827

## FAQs

- **Q**: When and where is SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon being held?
  - **A:** SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon takes place on Tue, 22 Sep, 2026 at 05:45 pm to Tue, 22 Sep, 2026 at 07:30 pm at Chicago Architecture Center, 111 East Wacker Drive, Chicago, United States.
- **Q**: Who is organizing SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon?
  - **A:** SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon is organized by SEGD Chicago.
- **Q**: Who is this event for? Is it right for me?
  - **A:** SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon is ideal for art lovers, collectors, creatives, and anyone inspired by visual arts, installations, and exhibitions. Whether you're a first-time attendee or a longtime enthusiast in Chicago, this event is thoughtfully curated to deliver a standout experience worth every moment. If SEGD Chicago Chapter | The Science of Wayfinding with Jonathan Mugmon sounds like your kind of event, don't wait - spots fill up fast.

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