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Orbit Academy: Content Strategy for Lead Generation

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Orbit Academy: Content Strategy for Lead Generation


Orbit Academy: Content Strategy for Lead Generation


You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.


Who are we talking to and why do they care?

What do we publish?

And how will it be promoted?

Who are we collaborating with?

And where are we active? ...and finally, goals and measurement


There’s more than one way to generate demand. This is one of them. 

 

The Breakdown:


2:00 PM - Arrive, grab some coffee and a snack, get settled

2:15 PM - Presentation with breaks

5:00 PM - Q&A and beers or soda provided by Orbit



About the speaker: 

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He is the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO and Analytics topics.  

 

Please note that parking directly in front of the building may be limited but there are plenty of side streets with ample parking. If you are taking the Brown Line, we are a block away. Highly recommended! 

 

If you have any questions, don't hesitate to contact me!

 

Amanda Gant / Marketing Director 

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