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Topic: Low Cost Internet Advertising
Why is marketing your business online important?
Consumers use their smartphone to find local businesses online.
Consumers use their computer to research products, services, and companies.
We are living in the digital age, and in each state there is a high percentage of small businesses without a website or any type of internet exposure.
Are you missing out on potential customers by using old school methods?
This course will address low cost ways to market your business online. You will learn:
Internet advertising with a website
Generating leads without a website
Search Engine Optimization (SEO)
Local Valid Listings
Free Online Indexing Opportunities
How to rank in the top 10 in Google
You will discover the importance of the internet in contemporary marketing.
How to make sure that customers find your business in the search engines.
How do your hours of operation, or a map and details about your business come up in the search engines?
How to measure results with low cost
Who Should Attend?Understanding internet marketing and making sure that your products, services and business is found online by customers searching for it. This bootcamp is for you if:*You want to understand the basics of SEO*You want to be a successful busy business owner in this digital society*You want your business to be found in Google, Yahoo, Bing*You don’t have a clue about how to start advertising your business online, or you understand the basics but want to learn more*You prefer to do the work yourself versus hiring a consultant or want to understand what you are paying a consultant to do*You are a marketing representative for a company, and you need to integrate digital marketing into your traditional strategyTopics:
SEO: Provide an easy-to-understand overview of how SEO works.
Managing Your Online Marketing: Explain how you can get a return on your investment in online marketing.
Website Optimization: Explain how to get the best performance for your website.
Keyword Utilization: Help you target customers searching for your business online with high performing keywords.
Local Online Advertising: Explain how your business is viewed in your market.
Social Media Marketing: Discuss if this is important to do for your business.
Analyze Results: Show you how to track your online marketing efforts
Additional Details:Who: Small business owners, start-ups, self-employed, and anyone else who wants to learn more about SEO.What: Introduction to low cost methods to advertise your small business online.Where: OnlineWhen: Offered DailyWhy: Online advertising is required if you plan to compete in this digital society. You need to understand internet marketing to get noticed by customers and compete in the online space today.
Dates & online class time:Offered Daily
Zarlun also offers the following courses (click on course to learn more):
Hidden Discount. Take 10% of Weebly website. https://www.weebly.com/r/Z3XPYC
Digital Marketing Certificate Program - This is a great certificate program for job seekers seeking an entry-level opportunity in digital marketing.
Plan Your Brand Course - Target Market. Brand Strategy. Brand Messaging. Differentiation Points & Positioning.
Marketing & Product Smart Goals Course - A quick overview to get you started with establishing your Product and Smart Goals that are required with Business Plans and Internet Marketing Plans.
Revenue Models Course - Understanding the various methods to categorize your revenue stream online is priceless.
Strategic Plan & Focus Course - A quick overview to get you started with establishing your strategy for your business.
Executive Summary - A quick overview to get you started with establishing your Executive Summary for your Business or Internet Marketing Plan.
Startup Online Marketing Package - learn the essentials to advertise your business on the internet.
Small Business Online Marketing Bootcamp - learn how to fully market your business online and stop using old school methods.
Web Design Course - learn how to create a website for your business.
e-commerce Web Design Course - learn how to sell and market your products online.
Customer Relationship Management (CRM) Course - learn how to organize and create activities for your customers and prospects.
Email Marketing Campaigns Course - learn how to connect with your customers and prospects to drive sales using email marketing campaigns.
How to Make an Online Commercial - make a rockin online commercial for your business!
Low Cost Internet Advertising - blast your business online to get as many customers as possible.
Branding & Maximizing Your Online Visibility - a successful marketing strategy includes branding your business.
Online Reputation Management - techniques to manage your reputation online (bad reviews, unwanted details about your business, private details, etc.)
Internet Marketing Plan Course - learn how to develop a strategy for your online marketing, includes resources to help you be successful with digital advertising.
Website Optimization - make sure your website shows up in search results!
Mac users (Keynote) - learn how to use Keynote to make presentations and videos for online commercials.
Click here for full course catalog.
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