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Internet Marketing Fundamentals Training in Chicago, IL on Mar 22nd 2019

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Internet Marketing Fundamentals Training in Chicago, IL on Mar 22nd 2019


Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer"s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Course Outline:

 Module One: SWOT Analysis in Marketing


Strength

Weaknesses

Opportunities

Threats

Case Study

Module One: Review Questions


Module Two: Marketing Research


Consume All Media

Finding the Right Price

Product Development and Improvement

Identify Your Target Audience

Case Study

Module Two: Review Questions


Module Three: Real Time Marketing


Dynamic Content

Engagement Builds Followers

Constant Readiness and Monitoring

The Time the Place and the Media

Case Study

Module Three: Review Questions


Module Four: Brand Management


Every Interaction Counts

Consistent Through all Media

Unique Qualities

Needs to be Actively Managed

Case Study

Module Four: Review Questions


Module Five: Social Media (I)


You are Building a Community

A Personal Touch

Brand Champions

Make it Easy to Share

Case Study

Module Five: Review Questions


Module Six: SEO Basics


Relevant and Original Content

Keywords

Value Proposition

Linking

Case Study

Module Six: Review Questions


Module Seven: Social Media (II)


Content is King

Blog and Interact

Webinars

Constant Monitoring

Case Study

Module Seven: Review Questions


Module Eight: Website Characteristics


SEO Optimization

Landing Page

Analytics

Mobile and Tablet Friendly

Case Study

Module Eight: Review Questions


Module Nine: Capturing Leads


Lead Management and Generation

Give Something Away

Quality vs. Quantity

Capture Repeat Customers

Case Study

Module Nine: Review Questions


Module Ten: Campaign Characteristics


Tailored for Your Audience

Use Powerful Words

The 4 W’s of a Campaign

Monitor and Tweak

Case Study

Module Ten: Review Questions


Module Eleven: Wrapping Up


Words from the Wise

Review of Parking Lot

Lessons Learned

Completion of Action Plans and Evaluations


Learning Objectives:

 After completing this course, Individuals will be able to demonstrate their understanding of:


SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media (I)

SEO Basics

Social Media (II)

Website Characteristics

Capturing Leads

Campaign Characteristics


FAQs

What can/can't I bring to the event?

Open mind and lots of energy

Where can I contact the organizer with any questions?

Email: aW5mbyB8IG1hbmdhdGVzICEgY29t PH: 469-666-9332

Is my registration/ticket transferrable?

Yes, you may transfer your ticket to other participants 7 days prior to the class.

Can I update my registration information?

Yes, you will be able to change your e-mail or name during the class.

What is the refund policy?

Please refer to: www.mangates.com

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes, we will be able to change it during the class. 

For more details visit Mangates



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