# Event Details

- **Event Name**: GEO: The Basics and Beyond
- **Event Start and End Date**: Tue, 30 Jun, 2026 at 11:45 am – Tue, 30 Jun, 2026 at 01:15 pm
- **Event Description**: Join LPSC on Tuesday, June 30 as we break down GEO and what it takes to measure and improve your firm's visibility across AI platforms.About this EventGenerative Engine Optimization (GEO) is reshaping how law firms are found, evaluated and shortlisted by prospective clients – and most firms have no idea how they’re being represented. As AI platforms become a primary research tool for clients, optimizing visibility within those platforms is no longer optional.Drawing on real-world research and practical methodology developed for GEO-integration, the session will guide attendees from concept to execution, providing tools that can be put to work immediately to boost standings in the emerging AI landscape.Attendees will leave with actionable guidance on:· What GEO is and how it differs from traditional SEO· How to establish baselines across AI platforms· Understanding what AI thinks of your firm· Improving your AI representation· Making the case for GEO investment to firm leadership
- **Event URL**: https://allevents.in/chicago/geo-the-basics-and-beyond/100001990643500296
- **Event Categories**: art, fine-arts, digital-marketing
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 1 hour 30 minutes
  - Location: Neal, Gerber & Eisenberg LLP
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 50, max: 50, currency: USD

## Event venue details

- **city**: Chicago
- **state**: IL
- **country**: United States
- **location**: Neal, Gerber & Eisenberg LLP
- **lat**: 41.884117
- **long**: -87.6347815
- **full address**: Neal, Gerber & Eisenberg LLP, 225 West Randolph Street, Chicago, United States

## Event gallery

- **Alt text**: GEO: The Basics and Beyond
  - **Image URL**: https://cdn-az.allevents.in/events4/banners/bbac2c4e8d5d279448c81838ce2b32bbcd3325292cdfb4f781a9b58c22e5af97-rimg-w1200-h600-dc000000-gmir.png?v=1780232341

## FAQs

- **Q**: When and where is GEO: The Basics and Beyond being held?
  - **A:** GEO: The Basics and Beyond takes place on Tue, 30 Jun, 2026 at 11:45 am to Tue, 30 Jun, 2026 at 01:15 pm at Neal, Gerber & Eisenberg LLP, 225 West Randolph Street, Chicago, United States.
- **Q**: Who is organizing GEO: The Basics and Beyond?
  - **A:** GEO: The Basics and Beyond is organized by Legal & Professional Services Council.
- **Q**: Who is this event for? Is it right for me?
  - **A:** GEO: The Basics and Beyond is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Chicago, this event is thoughtfully curated to deliver a standout experience worth every moment. If GEO: The Basics and Beyond sounds like your kind of event, don't wait - spots fill up fast.

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