Digital Marketing and Advertising 101
DIGITAL MARKETING & ADVERTISING 101
Presented by Birk Creative in partnership with Accelerate with Google and the Google Digital Coaches Program. Learn how *not* to lose money and time online at this workshop.
Receive guidance on improving your business web presence, design your first online ad, social media recommendations, the importance of branding, your unique selling proposition, eligible businesses learn how to get listed on Google Maps to get a virtual "billboard."
A laptop or smart mobile device is required to get the most out of this interactive experience.
Some of the things you will learn to help you with your business marketing will include:
How and why to use social media for business
Gaining the confidence to use your voice for your business
How to find the perfect customer online
What are digital goals and why are they important?
Do I really need a website? And, what is Google Analytics (basic info)?
Learn about new digital tools that are fresh, free or inexpensive
How to grow your online reputation and digital footprint with your potential customer
How To Write A Basic Ad Headline
Set up you first online ad in real time (computer or smart phone required)
* Who should attend?
Business owners or entrepreneurs that have an existing in-market small, mid-size or sole proprietor business, with a live website.
* What should I bring into the event?
Smart phone, tablet or laptop is required to get the most of our this experience; a notepad and a pen/pencil.
* What are my transportation/parking options for getting to and from the event?
Plenty of street parking, CTA transit, limited free venue outside parking.
* Do I have to bring my printed ticket to the event?
* Is my registration fee or ticket transferrable?
Yes, it's transferable. But attendee will be required to input their name and email to gain entry.
*2112 Events are supported by Ayre Productions
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.
You may also like the following events from 2112 Chicago:
- This Thursday, 25th April, 06:00 pm, Navigate the fast-paced world of social media in Chicago
- This Saturday, 27th April, 01:00 pm, JEC: Starting a Business For Teen Entrepreneurs in Chicago
- Next Tuesday, 30th April, 05:00 pm, You make music, Now what? in Chicago