

# Event Details

- **Event Name**: Built to Perform: How Gerflor won the US Market
- **Event Start and End Date**: Thu, 12 Feb, 2026 at 05:30 pm – Thu, 12 Feb, 2026 at 07:30 pm
- **Event Description**: A French success story in the U.S. sports market—innovation, culture shift, and strategy behind Gerflor’s winning play.About this EventAs part of FACC’s new Business of Sport series, this conference highlights how sport can be a powerful driver of market entry, innovation, and brand strategy.Built to Perform: How Gerflor Won the U.S. Market tells the story of a French company that successfully adapted to the American sports business ecosystem through strategic innovation, cultural agility, and a sharp portfolio approach.The discussion will explore:The U.S. sports market as a business accelerator and entry pointStrategic adaptation through innovation, leadership, and brand portfolio managementHow sport serves as a platform for performance, credibility, and broader market impactFeaturing Michel Rochard, Director Sport &amp; Education at Gerflor, interviewed by Jean-Pierre Le Cannelier, Founder &amp; President of Marketing Movers, this conversation offers a concrete, business-driven perspective on international growth through sport.We are very grateful to Alliance Française foe hosting this conference. Photographic Release: I understand and agree that in connection with my participation in the activities and events of the French Amercan Chamber of Commerce Midwest Chicago (FACC), I may be photographed or videotaped for internal and/or promotional use. I hereby consent to the FACC's use of my name, image, likeness, and voice in perpetuity, in any medium or format, for any publicity or internal use without further compensation or permission, and assign to the FACC all right, title, and interest, including but not limited to, any royalties, proceeds, or other benefits, in any and all such photographs or videos.
- **Event URL**: https://allevents.in/chicago/built-to-perform-how-gerflor-won-the-us-market/100001981823390109
- **Event Categories**: sports, business, nonprofit, conferences
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbuilt-to-perform-how-gerflor-won-the-us-market-tickets-1981823390109
- **Ticket Price Range**: min: 0, max: 25.31, currency: USD

## Event venue details

- **city**: Chicago
- **state**: IL
- **country**: United States
- **location**: Alliance Française de Chicago
- **lat**: 41.89694919999999
- **long**: -87.6303992
- **full address**: Alliance Française de Chicago, 54 W Chicago Ave, Chicago, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: French-American Chamber of Commerce Chicago (https://allevents.in/org/french-american-chamber-of-commerce-chicago/21886777)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/1f9faf434520cddd1693df009b323b8e3921388dd4f88cbd21e97428fbca2184-rimg-w1200-h600-dc004377-gmir.jpg?v=1770132217
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/090fb65d4e695fc81b22b0ba7f8b09e3fa059555dc394b317fa6aa4afa87a8ab-rimg-w400-h400-dc004377-gmir.jpg?v=1770132217

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 12 Feb, 2026 at 05:30 pm
- **Q**: Where is the event happening?
  - **A:** Alliance Française de Chicago, 54 W Chicago Ave, Chicago, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 25.31 USD
- **Q**: Who is organizing the event?
  - **A:** French-American Chamber of Commerce Chicago
- **Q**: What type of event is this?
  - **A:** sports, business, nonprofit, conferences
- **Q**: Where can I find ticket details about Built to Perform: How Gerflor won the US Market ?
  - **A:** You can find ticket details about this event on AllEvents.

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