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Branding and Marketing for Innovation


Branding and Marketing for Innovation

These workshops are for I2C Project Members - if you are not yet registered to the fully funded I2C Project you can still apply for tickets below as a 'non-member' and you will be contacted to check your eligibility to register for the project. For any queries please email: YnVzaW5lc3Nncm93dGggfCBjaGVzdGVyICEgYWMgISB1aw==

Designed to equip entrepreneurs and SMEs with the skills needed to develop the branding and marketing for a new product. This session covers:

The Basics

Great Idea – what does it do?

Business Value Proposition?

Who is going to buy it? Mapping Features, Benefits, Value to Customer needs, wants, demands, alternatives. Innovation Gap

Supply Chain – How do you resource? Who will make it? Deliver it? Buy, build, partner

Market Research – Competition, trends, market sizing

Commercialisation strategy



Why are we doing this?

How are we doing this?

What are we making/selling?

What is the value chain?

What is the business Ethos?

How do we leverage and differentiate?

What makes us different!

Sales and Marketing – Go To Market Strategy

Routes to market.

How to sell and to whom.

Clear message.

Marketing tools – Websites, e-mail, social media etc.

Building databases

GDPR revisited

By individual agreement, the I2C Project may support additional 1 to 1 support for Branding and Marketing.

Delivered by Bosworth Consultancy Ltd 

Mark Bosworth

The business purpose is to act as a flexible resource to provide business support services focussing on Sales and Marketing disciplines along with management/leadership consulting and training.

The workshop will be a dynamic and interactive combination of presentation of ideas and techniques relevant to the subject matter and proven in the area of innovation and commercialisation of ideas. It will encourage participants to engage with these techniques and also to share ideas, approaches and experiences for the benefit of all. The key objective is to equip participants with models, experiences and aspiration to thoughtfully create and apply an approach that is relevant and useful to their business: to encourage to think about their own solution, using proven methods and frameworks to assist them.

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Map University of Chester, Thornton Science Park, Pool Lane, Chester, United Kingdom
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I2C - Innovation to Commercialisation, UoC