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Sales Training Workshop in Chennai | Value Selling

Sales Training Workshop in Chennai | Value Selling


After the last Super successful 'Authoritative Sales Training' workshop, excited to announce the next workshop on Oct 27 in Chennai. If you have been struggling to close deals due to any of the following problems and wish to end your struggle then this workshop is for you.


  • Customers like my product but don't buy.
  • They ask me to send information in an email to ignore my calls. 
  • They do not respond to my emails and social messages.
  • They compare us to a less qualified competition and negotiate hard. 
  • Customers ask huge discounts and this is affecting profit margins.
  • I am selling startup/new products and struggling to make sales.
  • My product selling involves multiple decision makers and I have to run behind each one of them to close deals. This effect my Sales cycle.
  • Customers run away after hearing our pricing and never come back.
  • I have to depend on my manager/ceo for customer presentations & negotiations. 
  • I am new to Sales and dont know how to introduce my products and influence customer purchase decisions. 
  • Customers see me as pushy Salesman. I want to position myself as an authority to crack bigger deals. 



Workshop Agenda


1. Business Development


Objective : Build your own Business Development Plan to increase Leads and Sales Conversion


Topics Covered


​Building a Business Development Plan

Build your customized Approach for accelerating deal closure

Lead Management for Maximum Conversions

Email and Social Selling

​Call and Meeting Preparations Tips


​Key Takeaway: Successful Business Development Approach to generate qualified and interested business inquiries in any industry or situation.


2. Sales Approach


Objective- Position yourself as trusted adviser during the sales process and Sell solutions not products to influence buyer's agenda.


Topics Covered


​Understand buyers Psychology of Persuasion and Buying

How to use 'Beyond the Obvious' information to influence buyers decision.

Building Sales Pitch and Communication Framework for successful customer calls and meetings

Sales Pitch for Calls, Emails, Social Media, F2F Meetings

​Introduction Communication & Ice-Breaker Framework


​Key Takeaway: Successful Sales Approach to engage any type of Buyers into Sales Conversation.


3. Sales Discussion


Objective- Hold masterful sales conversations from beginning to end for Maximum Engagement.


Topics Covered


​How to Position yourself as an Authority and Trusted Adviser.

How to uncover the full set of buyer needs, hidden desires for buying and deal potential using RAMP Model.

How to re-enforce your product and brand authority using FAB, Value Proposition and Storytelling.

Sales Objections and How to address them with Satisfactory and Encouraging Responses.


​Key Takeaway: Key approach to hold successful Sales Discussions with Buyers, help them see their challenges and your product as a potential solution.


4. Sales Presentation


Objective- Sell based on un-denying value that directly appeal to customer's buying motivation.


Topics Covered


​Identifying four components of a strong sales presentation.

Differentiating your solution from the competition.

Secrets to delivering presentations that engage buyers and build their brand perception.

Best Opening and Closing Strategies used by Top Speakers to engage buyers.


​Key Takeaway: Presentation Skills for delivering online/offline presentations to customers and help them realize the potential of your product & unique value partnership will offer.


5. Negotiations


Objective - Overcome customer objections and Close new business with maximum success.


Topics Covered


​Psychology of Negotiation.

Strategies to justify Product Value over price & competition.

Top Strategies to avoid price discounts and unreasonable demands from buyers.

Strategies to increase deal size multi-fold using up-selling & Cross-Selling.

Strategies to drive immediate purchase action.


Key Takeaway: Negotiation Skills to help customer purchase without losing deal, it's value or customer interest.



Join the workshop to unlock the secrets to become a brand that customer will instantly trust, confide, believe and invest in without any questions or doubts.




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Map Calydon IT Academy, #364 n 365, Vaibogh, 5th Link Street,, Nehru Nagar, OMR,, Perungudi,, Nehru Nagar, Perungudi, Chennai, Tamil Nadu 600096, India, Chennai, India
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