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Knowing Your Market


Knowing Your Market

For those of you who have made resolutions for personal change this 2019 and for those of you worried about the market as budding entrepreneurs, this event is curated just for you!

Having a clear vision of your expected customer base will increase your business’ chances of success. Clearly defining your target audience — whether its senior citizens, busy moms or millennials in Namma Chennai — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your company.

Is the potential market for your product or service large enough? Are there enough customers with relevant interests to create demand?
Should you tailor your product or service in some way to maximize effectiveness?
How can you best target your marketing efforts to optimize reach with the most promising potential buyers?

Wanna find out the answers to these questions? Come, join us at the picturesque 225-year-old College of Engineering Guindy, Anna University on the 2nd of February 2019, where we explore vibrant solutions for cracking today’s fast-paced market.

This programme, which is a pre-event to startupweekend CEG Edition, is aimed at individuals looking to get a taste of the current start-up ecosystem. To kick off your entrepreneurial aspirations, we have a mix of talks and activities facilitated by Yaagneshwaran Ganesh, an inspiring market enthusiast who loves his coffee with mind-boggling conversations.

Yaagneshwaran Ganesh (often called as "Yaag") is among the Top 100 Global Martech Influencers and is responsible for the growth and product adoption for Freshchat, a customer engagement platform powering live chats and conversational marketing across industries. He is also a TEDx speaker, a member of Forbes Council and author of 5 books, with the latest one titled “Syncfluence”. He travels quite frequently, interviewing CMOs and CEOs and exploring global marketing practices. He is an author, a columnist writing for HuffPost, dtNext, TechStory and ManagementNext and is also a blogger.

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