Key Essentials to Customer Relationship Management"
The marketplace has experienced drastic changes in recent years. Economic forces have accelerated on clients, forcing them to become more cost conscious. Client purchasing has become more professional and structured, with purchasers working with other lateral team to select appropriate product and Services.
Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages. This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. As the course is targeted to students of rural management, it includes practical examples with strong lineage to rural planning and development.
· Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning and general management
· Product, brand, e-marketing and advertising managers
· Finance managers responsible for customer profitability measurements and analysis Sales and service managers
Mr Rakesh Gopinathan,
Fee Details: (per participant)
Members of MMA: Rs. 2,000/- inclusive of GST 18%
For Non-Members: Rs. 2,950/- inclusive of GST 18%
For further details contact: Gp Capt Dr R Venkataraman (Retd),
Mobile 94447 00068, S Revathy 99623 22893,
We request you to send in your nomination form at the earliest.
We look forward to your confirmation.
Thanks & Regards
Gp Capt R Vijayakumar (Retd) VSM
Madras Management Association
Phone: 044-2829 1133