# Event Details - **Event Name**: Positioning 101: The Most Important Part of Marketing - **Event Start and End Date**: Sat, 02 May, 2026 at 12:30 pm – Sat, 02 May, 2026 at 02:00 pm (-04:00) - **Event Description**: So you know how the sales process goes: know, like, trust, buy, right?About this EventBut what about what comes before that? What about the step where you figure out how to talk about your thing in a way that makes it easy for people to (1) know what it is and (2) say “I MUST HAVE IT!”That’s called positioning.And basically no one talks about it in marketing and sales training. (Despite it being A Thing in advertising for as long as people have been selling things to other people.)Which is a real bummer, because a failure of positioning is a major reason people’s sales efforts fail.So let’s fix it! Join this workshop and learn how to create a strong positioning statement that will improve every single element of your sales and marketing.What’s included?About 45 mins of teaching, and the rest of the time is workshopping and creating your positioning statement that’ll inform the rest of your marketing and make your sales so much easier.You’ll learn everything you need to know about how to THINK about positioning for your products and services — which is way more valuable than some random positioning template — and you’ll get an expert eye on your work.If you’re up for it, you can live edit your positioning statement right there in class, OR, you can email it for private editing afterwards.About the teacher:Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered.Having run a marketing business for 18 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.For details about our refund and class cancellation policy, visit . - **Event URL**: https://allevents.in/chattanooga/positioning-101-the-most-important-part-of-marketing/100001986983466035 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 39.19, max: 39.19, currency: USD ## Event venue details - **city**: Chattanooga - **state**: TN - **country**: United States - **location**: The Chattery - **lat**: 35.0321934 - **long**: -85.30325760000001 - **full address**: The Chattery, 1800 Rossville Avenue, Chattanooga, United States ## Event gallery - **Alt text**: Positioning 101: The Most Important Part of Marketing - **Image URL**: https://cdn-az.allevents.in/events3/banners/9847a0c65ae6eec61119e462af77b90d901cf6bd287c0eece8f33a11f940d320-rimg-w1200-h600-dcffffff-gmir.jpg?v=1775661553 ## FAQs - **Q**: When and where is Positioning 101: The Most Important Part of Marketing being held? - **A:** Positioning 101: The Most Important Part of Marketing takes place on Sat, 02 May, 2026 at 12:30 pm to Sat, 02 May, 2026 at 02:00 pm at The Chattery, 1800 Rossville Avenue, Chattanooga, United States. - **Q**: How much do tickets cost for Positioning 101: The Most Important Part of Marketing? - **A:** Tickets for Positioning 101: The Most Important Part of Marketing are priced at USD 39 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityPositioning 101USD 39 + USD 4 feeAvailable - **Q**: Who is organizing Positioning 101: The Most Important Part of Marketing? - **A:** Positioning 101: The Most Important Part of Marketing is organized by The Chattery. - **Q**: What has been the experience of attendees at The Chattery's events? - **A:** Attendees have given The Chattery a rating of 5/5 based on reviews from early attendees on AllEvents. The Chattery has a verified profile on AllEvents where you can read reviews and explore their upcoming events. - **Q**: Who is this event for? Is it right for me? - **A:** Positioning 101: The Most Important Part of Marketing is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Chattanooga, this event is thoughtfully curated to deliver a standout experience worth every moment. If Positioning 101: The Most Important Part of Marketing sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Positioning 101: The Most Important Part of Marketing", "image": "https://cdn-az.allevents.in/events3/banners/9847a0c65ae6eec61119e462af77b90d901cf6bd287c0eece8f33a11f940d320-rimg-w1200-h600-dcffffff-gmir.jpg?v=1775661553", "startDate": "2026-05-02T12:30:00-04:00", "endDate": "2026-05-02T14:00:00-04:00", "url": "https://allevents.in/chattanooga/positioning-101-the-most-important-part-of-marketing/100001986983466035", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "The Chattery", "address": { "@type": "PostalAddress", "streetAddress": "1800 Rossville Avenue", "postalCode": "37408", "addressLocality": "Chattanooga", "addressRegion": "TN", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "35.0321934", "longitude": "-85.30325760000001" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "So you know how the sales process goes: know, like, trust, buy, right?", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "2026-05-02T14:00:00-04:00", "validFrom": "2026-04-08", "lowPrice": "39.19", "highPrice": "39.19", "price": "39.19", "url": "https://allevents.in/chattanooga/positioning-101-the-most-important-part-of-marketing/100001986983466035" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/chattanooga/positioning-101-the-most-important-part-of-marketing/100001986983466035", "price": "39.19", "name": "Positioning 101" } ], "organizer": [ { "@type": "Organization", "name": "The Chattery", "url": "https://allevents.in/org/the-chattery/22505676", "description": "The Chattery cultivates and fosters a community of learners and teachers through fun, affordable and accessible learning experiences throughout Chattanooga.As a nonprofit, The Chattery brings an unlimited variety of classes to our community ranging from the arts to financial planning.  We not only serve as ambassadors who bring awesome classes and workshops to Chattanooga but we’re also helping cultivate and encourage your passions.In other words, our classes are dreamt up and taught by you, a member of our community.All classes are 16 and up unless otherwise noted." } ] } ] ```