Predictable Influence: Scaling influencer through AI

Join Matt Wilson to learn how scale influence using AI.

- Insight on influencing the personalized audience journey

- Insight on leveraging AI current capabilities versus the promise of AI

- How to scale influencer content for predictable performance

Matthew Wilson is a commercial leader in the creator economy, specializing in helping brands turn influence into predictable business outcomes. As a senior executive and founder, he has led large-scale, social-first, creator-led content programs for some of the world’s most recognizable brands.

With a background in behavioral science, Matthew focuses on how personalization and engagement shape purchase decisions, designing AI-powered influencer strategies that map the full audience journey—from discovery to conversion and loyalty.

He currently serves on the executive team at Scale Social as Head of Global Revenue and Enterprise Partnerships.

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There are a few places available to park.

Street Parking - Tryclan Dr and Dewitt Ln. Small parking lot right behind the brewery. You can ignore the no

parking signs. Please don't block anyone in.

Light Rail Stop - Scaleybark. A 5 minute walk.

We are pleased that Gilde offers a wide variety of food options to choose from, including salads, authentic German Brats, pretzels and vegetarian options.