AMA CLT June L+L: Essential Video Marketing Strategies for 2025 & Beyond

Video marketing is evolving fast—and staying ahead means knowing what works, what’s coming, and where to focus your efforts. In this practical, forward-looking session, video strategist John Ficarrotta will break down what marketers need to know to succeed in 2025 and beyond.

You’ll learn

• Which formats and platforms are driving engagement
• How to plan video content that delivers real ROI
• Tools and tactics to streamline production and promotion
• What’s changing in audience behavior—and how to respond

Whether you're new to video or looking to elevate your skills, this session will provide you with the insight and strategies you need to grow your brand through video.

John Fiarrotta is the Owner/Creative Director of Gio Digital Media, a Charlotte-based video production and social media marketing company specializing in high-quality promotional videos & social media content creation. With a passion for storytelling and a deep understanding of digital marketing, John helps businesses harness the power of video to grow brand awareness, engage audiences, and increase revenues.

John works with small to midsize business owners and marketing executives across various industries, crafting compelling video content that drives measurable results. His expertise extends beyond video production, offering full-scale social media marketing strategies designed to maximize online presence and lead generation.

www.geodigitalmarketing.com

Thank you to Gilde Brewing for donating the meeting space!!

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